👉 The Copy:
We've got an interesting headline review today from a 4DA student.
Student's headline:
Former insomniac reveals…
The Biohacker’s Playbook To Reverse Engineer The Perfect Night Sleep And Fix Your Insomnia In 7 Days
(Without Dependency Creating Sleeping Pills, Or Long Night Routines)
👉 The Review:
I actually like this headline for the most part.
The only big thing I'd change first would be the last line...
"Dependency creating" is unnecessary and could cause confusion (especially because the words are supposed to have a dash in between lol)
To make that line more interesting, just take out the one thing the reader is probably thinking in their mind.
"Without changing your night routine one bit"
This also adds extra intrigue because it gets them thinking "How can I fix my sleep without changing my night routine???"
Now, let's break down the good parts of the headline.
- "Former insomniac" immediately calls out the ideal avatar (insomniacs) and also alludes to some sort of solution that helped this speaker (which is the "former" part of that line)
- "Fix your insomnia in 7 days" is a very clear outcome and good offer. It's powerful so make sure your messaging with this offer is congruent across all the copy.
That's all for this week's review.
If you want to skip the trial-and-error of writing copy on your own, never getting any feedback or improving (and instead get regular reviews like this from myself), check this out: