Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

(Thanksgiving Week • Black Friday • Clark Griswold Energy Activated) What’s up, champions — Herschy here. I just finished an 11-minute impromptu Zoom, and what was supposed to be a simple “kick off Thanksgiving week” video turned into something way bigger than I expected. Before tomorrow’s announcement drops, I want you to hear this straight from me — because what’s coming next week is going to shift your entire agency trajectory if you’re paying attention. Let me give you the real, behind-the-scenes pulse of what just happened… Most of you are out here trying to juggle 14 tools, 19 tabs, and 6 half-built offers — hoping one of them magically clicks. And if you’re honest, half the time you’re building an agency in the dark, guessing how all these pieces are actually supposed to fit together. Review Snapshot… GBP Scanner… HighLevel… Reviewly… Boomerangs… Sales decks… Fulfillment… Onboarding… AI workflows… No order. No clarity. And that’s not your fault — no one has ever lined it up for you in a clean, chronological way that makes sense. That’s why next week exists. On today’s call, I hit a point that stung even for me: I can’t keep giving one-on-one time to everyone forever. You’ve seen it. Some of you have booked calls with me, gotten insane value, and walked away saying it changed your whole direction. But I realized something today: It’s time to stop trying to help one person at a time… …and start equipping the entire community at the same time. Because every single person in this group deserves to finally see the full picture. So next week, I’m hosting something I’ve been wanting to do for YEARS: The Agency Starter Kit LIVE. (ASK LIVE.) Hours with me. Over-the-shoulder walkthroughs. No tech overwhelm. No randomness. No missing pieces. Just the real order of how a modern AI-powered agency is built: Setup → Systems → Sales → Support 4 phases. Start to finish. Clean. Clear. Repeatable. And yes — I’m pulling back the curtain on exactly how I went from zero → six figures → $250K agency → SaaS → scalable MRR.

I haven’t posted a video in a few days—been deep in client work. One of my top-tier clients (we’re talking five figures/month) just asked me to build a second premium website to target a new ICP. Why? Because the first one worked. They also just signed on for Data as a Service, where we generate buyer-intent leads and handle the outreach. We’re not selling “a box.” We’re solving real business problems. And that got me thinking… Too many agency owners still operate like the handyman. 👉 Driving the 1996 Ford Ranger 👉 Stickers on the side 👉 On-call, underpaid, and undervalued 👉 Doing everything but owning nothing We’ve all started there. But the goal is to become the General Contractor. The person who: ✅ Gets paid premium to manage the project ✅ Doesn’t do the plumbing—but knows the best plumber ✅ Talks to the client once—handles the rest behind the scenes ✅ Delivers results through leveraged talent, not just time Right now, I’m doing five figures a month in SEO—and I’m not the expert. I’m the connector. The orchestrator. The GC. So here’s what I want you to reflect on this weekend: Are you still the handyman? Or are you becoming the general contractor in your agency? Drop a comment below and let me know. 👇 And if you want early access to the behind-the-scenes interview with my SEO partner (the one driving those 5-figure retainers), just comment SEO below and I’ll send it to you before anyone else gets it. Let’s level up together. Enjoy the holiday weekend and remember what it’s really about. —Herschy

Welcome To ScanSuite! For those of you who were on the ScanSuite call and got in, WELCOME! Looking forward to connecting with all of you on the kick off call...Look here for updates, links to the REPLAY (which will be out as soon as it has been rendered!)