37 Types of YouTube Video Formats
Need some inspiration for your next YouTube video? Here are 37 formats to start you off. Let me know in the comments if you would like clarification/examples/etc, or just let us know what video format you like the best for your channel! Foundational / Core Formats 1. Talking Head – The creator speaks directly to the camera, often in a home studio or simple setup. Great for tutorials, storytelling, commentary, or thought leadership. 2. Vlog – “Video blog” format following the creator’s day, experience, or journey. Can be cinematic or casual. Builds parasocial connection. 3. Video Essay – Scripted, narrative-driven commentary often with B-roll, archival clips, and research. Common in film, culture, or tech analysis. 4. Tutorial / How-To – Step-by-step instructional videos teaching a specific skill, tool, or process. 5. Review / Unboxing – Creator reviews or unboxes a product with commentary, pros/cons, and personal experience. 6. Challenge Video – Creator attempts a challenge (e.g., “I made $100 in 24 hours online”) with a storytelling or experiment-style twist. Educational & Informational Formats 7. Explainer Video – Uses visuals, animations, or concise explanations to break down complex topics. 8. Listicle / Countdown – “Top 10…” or “5 Ways to…” format that’s easy to consume and great for SEO. 9. Case Study / Breakdown – Analyzes a person, business, trend, or event in detail. 10. Deep Dive / Longform Documentary – In-depth research piece on a niche subject; slower pace, high retention. 11. Mythbusting / Fact Check – Debunks common misconceptions or viral claims. Entertainment & Storytelling Formats 12. Storytime – Personal story told directly to camera, often dramatic or funny. 13. Reaction Video – Creator reacts to media, trends, or viewer submissions. 14. Compilation / Montage – Curated clips or highlights, often from other videos or events. 15. Parody / Skit – Short comedic or satirical videos imitating trends or cultural moments. 16. Documentary Vlog Hybrid – Mix of vlog storytelling and investigative/documentary structure.