I was looking for chiropractic events to go to and had a really hard time finding more than a handful. And some I knew about and still couldn't find info. People ask all the time for referrals for all kinds of things from web designers to coaches to marketing agencies. I don't know if I'm the only one who would want something like this, so I'll just start it and see where it goes. Maybe nowhere... 🤷🏻‍♀️ But I won't know until I try. So, I'm starting a Best of TIC directory right here. I'd love your help with it. I'm working on an application form to share with people, but I'd like to start somewhere. *Please share your favorite chiropracTIC resources. Your favorite people and companies to learn from and work with, or that you wish you could work with, or hope to work with in the future! *✨ I don't intend to police the content. I'm in no position to do that. I just want a place where chiropractors kind find resources. I'll get started with my own list of resources over the next few days/weeks, and I hope you share yours. I'm open to ideas about how to improve this! 😊 What would YOU like to see?

I'm thinking about something new and I'd love your feedback! I know A LOT of you struggle with creating lead magnets. Whether it's the idea or the design, they just sit on your to-do list and never get deployed. If they do get created, they look like 💩. (Hey, I get it, done is better than perfect! 😘) The thing is, we're talking creating ONE lead magnet. In reality, you probably should have at least 10, if not more lead magnets. I have at least 20. Why? Let's think about it... - You probably have multiple audiences. They have different problems and goals. You'd need different lead magnets to appeal to them. - You need different lead magnets for different stages of the funnel. Somebody at the Discovery stage needs different information than somebody who is at the Decision stage. Some lead magnets might be more complex and strategic (like an assessment or a quiz), others might be super quick PDFs. Creating the RIGHT kind of lead magnet, making it easy to consume and look good (on-brand!) isn't an easy feat. How would you like to get ALL your lead magnets designed for you? Here's what I'm thinking: - Onboarding call to get to know your brand. You'll answer some brand questions and we come up with a plan to move forward. (normally $250) - ONE downloadable lead magnet per month (PDF – think checklist, cheat sheets, ebooks, etc. – normally $250+) - ONE 30-minute 1:1 call every month to plan the next lead magnet, and/or optimize an old one. (Normally $150) - Done-for-you design and messaging tailored to YOUR brand. (priceless. 😘) Possible additions later, if wanted: - Funnel design – How to get the most out of your lead magnet (PS: You don't need a full funnel for each lead magnet!) - Landing Page design - Advanced lead magnets - quizzes, mini-courses and assessments, etc. - Access to Brand Camp to fill any gaps in your strategy - Additional access if needed (live calls?) - Canva templates for lead magnet CTAs $650/month value. If you sign up now for $199/month, you could have your first lead magnet done in the next 10 days (That's my goal anyway!). 🤯 First 5 people only to make sure I can deliver. 😅

It takes guts to be authentic and real in this world. It takes guts to do things your way, even when everybody tells you that you're doing it wrong or that whatever you're trying to do is impossible. It takes guts to be yourself when everybody tells you you need to be different to be successful. "You can't do that." is something I heard SO frickin' much in my life. It's all BS. Showing your heart doesn't mean you're weak. You know what's weak AF? Living a fake-ass life trying to please others. Maybe the way I'm doing things is harder. But it's my way. ✨

I had an interesting experience with a potential client last week. She had reached out to me through my website saying "I need help ASAP" 🚩 (I've heard that many times before. Everything is ASAP until it's time to DO something.) I replied back asking how I can help and suggesting we hop on a call to make sure I can help and we're a good fit. She answered that she needs pricing for a website, saying that her current one is embarrassing but that she just paid a friend to create it and it's horrible, but she probably doesn't have money to pay for a new one (uhm 🚩) After a few back and forths where she continued to tell me why she hates Perfect Patients (her previous website) and her current website, and how they didn't "get" and represent her business, etc. it was clear to me that she's not going to have much more luck with whatever company she's going to choose next. I sent her a link to the last website I had designed and tried to explain the process we went through to get to it. She loved the website (and knew the Dr.) and just replied "We love this website. Let's get started please." (🚩) Again I suggested we hop on a call, which she eventually agreed to. On the call, after arriving 10 minutes late and then telling me that she had been waiting for me (🤨) she was condescending, kept cutting me off, and in the end didn't really listen to anything I said. (🚩🚩) She wanted a website and I wasn't willing to give one to her without a proper diagnosis. I could see ALL the symptoms of a dysfunctional brand. But she thought she was vetting me. (I mean, she was, but it's a two-way process, right?) Listen, if you go to a doctor and ask for a cast, the doctor is going to ask why and then insist on x-rays. If you have a leak under your sink, would you tell the plumber to just change the faucet and expect him to do that without questioning if that is REALLY the problem of the leak? Long story short, we agreed it wasn't a good fit.

I just started another resource for you guys: A page with all the tools I'm using or have used, that I think might be worth checking out. I'll be adding to this over time. If there's something you want me to add, please let me know in the comments. I'm also thinking about creating a directory of services you guys might like, main focus would be on chiropractic: - Marketing (like Dripify or Social Sparrow) - Events (like MileHigh) - Design (like me) - Websites (like CherryPicked) - Coaching (like everybody... haha) - Social Media (like Adjust Your Media) - Education (like FOCUS) So, if you're looking for a new marketing agency or web designer or business coach, you can find somebody who specializes in working with chiropractors and you can read their reviews, etc. Would that be something worth putting energy into?