Last weekend I participated in a 3x3 streetball tournament. 🏀 And my team and I actually defeated the other 7 teams and won the tournament. 🏆💪🏼 When a friend asked about it a few days later, I downplayed my contribution to the win in true Pacha fashion (if you know me, you know...) 😬 He said: "Pacha, did you know basketball is a team sport? You don't win it alone and you don't lose it alone. Did you dribble the ball?" Yes. "Did you pass the ball?" Yes. "Even if you didn't score, you earned that win." And he's right. I even scored, although I was one of the shortest players and some of them could out-jump me by a foot or more... 😂 But what's sometimes much more valuable than trying to score, is to set screens and pass assists. To be able to do that well, you don't have to be tall or fast. You have to understand the game and a bit of strategy. And I know I'm good at that! 🤓 Why am I telling you this? Because it's the same in business. Even as a solopreneur, when you don't have a team, you can set yourself up for wins. By creating a high-value lead magnet, you're essentially throwing the perfect assist to yourself. The perfect lead magnet doesn't score a client for you, but it attracts the right potential one. The lead magnet doesn't deliver the score, but it sets YOU up for success. If you're not getting enough assists... err... leads, you need to get started NOW with two things: 1. An email list & newsletter (talk to Twisty about newsletters!)

I was looking for chiropractic events to go to and had a really hard time finding more than a handful. And some I knew about and still couldn't find info. People ask all the time for referrals for all kinds of things from web designers to coaches to marketing agencies. I don't know if I'm the only one who would want something like this, so I'll just start it and see where it goes. Maybe nowhere... 🤷🏻‍♀️ But I won't know until I try. So, I'm starting a Best of TIC directory right here. I'd love your help with it. I'm working on an application form to share with people, but I'd like to start somewhere. *Please share your favorite chiropracTIC resources. Your favorite people and companies to learn from and work with, or that you wish you could work with, or hope to work with in the future! *✨ I don't intend to police the content. I'm in no position to do that. I just want a place where chiropractors kind find resources. I'll get started with my own list of resources over the next few days/weeks, and I hope you share yours. I'm open to ideas about how to improve this! 😊 What would YOU like to see?

... before creating a lead magnet: When creating a lead magnet, ask yourself these 3 questions: 1. What am I selling? 2. What does my ideal customer need to understand, be aware of, or believe in order to want or need my service? 3. What type of lead magnet could I create that will compliment or align with the service I sell? Sometimes it isn't the lead magnet or the result they're getting that brings them in as a client, sometimes it's the opposite. I had a person reach out to me because they tried taking my Brand Superpower Quiz and realized they couldn't answer a single question with certainty (and there are only 5 or so...) You want to make sure your lead magnet is aligned with your ideal client and with the service you're selling. However, there are also mini lead magnets that you can use to start a conversation. Those are great for one-word marketing (handraises). You want to have a good number of these to cycle through.

Here's something he shared on Monday that stood out to me as noteworthy (but there was more!). I mean it was't really anything new, but sometimes we just need to hear the things we know in a different way... He uses the acronym CLOSER for the sales process: C – Clarify why they're there, or why you're having the conversation. (4 questions: 1. What's the current situation? 2. What's the goal? 3. What's the problem with achieving that goal? 4. Why haven't you done this yet? L – Label their problem (Restate it back to them.) O – Overview their past experiences (What have you tried before?) S – Sell them the vacation (And not the plane flight. AKA sell the result, not the process) E – Explain their concerns (Help them overcome their objections) R – Reinforce their decision (Proper onboarding so they don't get cold feet) Sell expectations, meet expectations. (Remember: Branding means managing expectations.) Rinse and repeat. Interested in some more Hormozi gold nuggets? Maybe I'll make this a regular thing as long as he's going live every Monday... (I mean, for $99/month you could ask him YOUR questions... 😉)

in this community that would make it worth it being here and engaging, what would it be?