Demos and contrast are the microwaves of sales tools... I'm a dork on Zoom... But... This is kinda cool... I do a demonstration where I hold a 1oz American Eagle silver coin in one hand and a Canadian 1.5 oz coin in the other... Then, I flash them both on the camera for less than a second... And I ask, "Which one is worth more?" ...and nobody can tell. Why? Because both coins are so similar. BUT... Check this out! When I put a 1oz American Eagle GOLD coin in one hand and the Silver Eagle in the other... ...and then ...I flash them for the same amount of time... And I ask, "Which one is worth more?" Ya know what happens? EVERYONE gets the answer in less than a second! Because the contrast between Gold and Silver is stark. CONTRAST sells 'em in seconds. They say a picture is worth a thousand words. I say a demo and contrast is worth a thousand PICTURES! Here's the hot part... If you can do that with your offers, contrasting what they are currently doing or your competitor's offers with the value of your offer... People can make up their minds in SECONDS or minutes... They won't have to think so hard. When they don't have to herniate their brain... They won't say, "I need to think about it, " "Now's not a good time," or "I need to ask my dog's best friend." I dunno for sure? But if you use contrast more... ...you may not even need long-ass sales calls? ...or 2,000-word emails to get people to say, "Yes! I'm IN!" Rooting For Ya, Travis PS Got setters and sales team? Want everyone on your team to Sell 'Em Sooner? ... get everyone on your setter and sales team my book 👇👇👇 Make Em Beg to Buy from You (on Amazon)