I'd be curious to hear what Jimmy has to say, but maybe it'd be worth taking a bit of a longer approach if you can really only target 5k people. For example if you were to use ads as a nurturing mechanism with this small audience where they see the client multiple times a month and build up the familiarity with them. This works especially well with more content style ads for example market updates and also social proof like reviews/testimonials. Then, you're really saturating the market and you can run lead gen ads simultaneously to capture the people who are more hot. Essentially you're just building up that presence that they have in the suburb so that if people do want to get an appraisal or sell their home they've seen him enough and he's the go-to. Just a thought...

@Theo Spence Here are my two Ad Copies I'm running: "Ipswich Homeowners! 🙋‍♀️🏡 With interest rates rising every quarter, demand for homes is decreasing. Don't miss your chance to sell your home for top dollar while the market is still steaming 🚂 OR at least find out how much it's worth in today's market! (hint: 📈) Simply click "Learn More" below to receive an accurate home valuation👇" And "Hey Ipswich homeowners 🙋‍♀️🏡 Are you stressed about the complexities of selling your home in today's market? With interest rates rising every quarter, demand for homes is increasing. Don't miss your chance to sell your home for top dollar while the market is still steaming 🚂 In this ever-changing market, understanding where your property sits is crucial in achieving the best result for your home. Whether you're planning to sell, refinance, or just curious, knowing the current value of your property is crucial to making informed decisions. Simply click "Learn More" to find out what the recent market activity has done to the value of your property NOW👇👇" Appreciate your help mate!

@Uncle Jimmy Mitchell Thanks Jimmy! You're a legend! Will definitely make some adjustments based on your feedback.

@Dimitri Tuculeanu Same here as well

@Uncle Jimmy Mitchell Thanks Jimmy! Always learning a ton from you

@Joe Parkes Thanks Joe! Super interesting to hear your experiences and insight. Very much appreciated!

I typically do a 2CC, but we're experimenting with adding more content on the front end to warm up the leads enough to be able to do a 1CC. To start off, we positioned the first call as an "educational workshop" where we actually don't even pitch them on anything. Then, once they want to hear more about what we do, we either pitch them or book in a second call to give them a "personalized proposal". At the beginning it worked great because it just meant we were having more conversations with our niche and learning a lot about them and their problems as well.