Which company should do SEO, and which shouldn't
Hi Max family, a pro marketer just answered my question about SEO and I want to share it with you guys. Q: Which company should do SEO, and which shouldn't A: #1: For Market Leaders aka "whales" You will want your website appears in every relevant searches. This is a way to assert their dominance in the market. Think about it: when you search "hotel + any place" you almost always see Tripadvisor, bookingdotcom on top. In this case, SEO is a must. #2: But if you NOT a whale in your niche. which is 99.99% of companies :)) There are 2 conditions you must meet if want to play the SEO game. Condition 1: You need proof that your website can actually make money. How ? Simple. Play google ads. If its actually convert => Good sign. Condition 2: it's about finance. SEO was, is and always will a marathon not a 100m sprint. You have to invest continuously for 6-9 months, and sometimes even a year, to see significant results. He stated that the price for a SEO campaign usually equal Two full-time, entry-level employees's salaries EACH month (AT LEAST) So better only do SEO if you have a decent amount of money in the pocket. You don't want to invest for a few months, stop, and have to start again from scratch. Otherwise, you shouldn't.