Which company should do SEO, and which shouldn't

Hi Max family, a pro marketer just answered my question about SEO and I want to share it with you guys.

Q: Which company should do SEO, and which shouldn't

#1: For Market Leaders aka "whales"

You will want your website appears in every relevant searches.

This is a way to assert their dominance in the market.

Think about it: when you search "hotel + any place" you almost always see Tripadvisor, bookingdotcom on top.

In this case, SEO is a must.

#2: But if you NOT a whale in your niche. which is 99.99% of companies :))

There are 2 conditions you must meet if want to play the SEO game.

Condition 1: You need proof that your website can actually make money.

How ? Simple. Play google ads. If its actually convert => Good sign.

Condition 2: it's about finance.

SEO was, is and always will a marathon not a 100m sprint.

You have to invest continuously for 6-9 months, and sometimes even a year, to see significant results.

He stated that the price for a SEO campaign usually equal

Two full-time, entry-level employees's salaries EACH month (AT LEAST)

So better only do SEO if you have a decent amount of money in the pocket.

You don't want to invest for a few months, stop, and have to start again from scratch.

Otherwise, you shouldn't.

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