Stop undervaluing your first offer: Use outcome based income floor pricing
Most new founders price by copying competitors. That usually causes one of two problems: pricing too low to sustain the business, or pricing high without a clear value story. A better approach is Outcome-Based Floor Pricing: • Define one clear outcome your offer creates (time saved, revenue gained, stress reduced, etc.) • Estimate a conservative dollar value of that outcome over 30 days • Set your initial price at 10–20% of that value Example: if your service helps recover $2,000/month in missed sales, a starting price around $300–$400 is both reasonable and easier to defend than “I matched market rates.” This creates a rational price floor, protects margin, and positions you like an owner instead of someone apologizing for rates. Try this today: write a one-sentence outcome for your offer, calculate its 30-day value for one ideal client, then set your floor price at 10–20%. What’s one outcome your offer can reliably create, and what is that outcome conservatively worth in dollars.