Stop Posting “What You Sell.” Start Posting the Problem Your Buyer Can’t Ignore.
If your feed is mostly self-promo, it usually means there’s no clear lead strategy behind it. Use this instead: a Problem-Led Lead Magnet Post.
Teach one specific painful problem your ideal client is facing, then offer a simple checklist/template via comments or DM. That pulls in people with real intent—not random engagement from people who were never going to buy.
Try this today:
Start your post with:
“If you’re [target audience] and struggling with [specific problem], check these 5 red flags…”
Then:
• List 5 practical red flags
• Close with: “If you want the 1-page fix template, comment ‘template’ and I’ll send it.”
This format filters for qualified leads and starts real conversations without sounding pushy.
What’s one specific problem your ideal buyer is actively trying to fix this month?
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1 comment
Bryan Dinkel
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Stop Posting “What You Sell.” Start Posting the Problem Your Buyer Can’t Ignore.
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