A Web Developer in Recovery...
Some of you might have spotted the "recovering web developer" tag in my bio and wondered, "What's that all about?" Tonight, I feel like sharing what it means to me and how this journey of recovery could be a turning point for you too. For a big chunk of my life, I was deep into web development. In the beginning I loved it. But as time went on, the initial thrill faded. It turned into a mental drain—so taxing, yet I just couldn't quit. Why? Maybe it was the prestige of being a developer or the notion that developers rake in the big bucks (though that wasn't exactly my reality). I was so committed, so narrow-minded, that I missed out on opportunities that were simpler and potentially more profitable. Back in 2011 and 2012, I got into SEO and saw a lot of success. But I never went all in because I had locked myself into the "developer" identity. This label, this self-imposed limit, I clung to it desperately. Was it the cool factor? The hard work I'd put into mastering it? Tough to pin down. What's undeniable is that I was wearing such heavy blinders, I was completely blind to paths that were less stressful and possibly more rewarding. In fact, I refused to believe that those existed, there was no way someone out there was putting in less effort, reading less books than me and getting further ahead than I was. Oh, what a fool I was. How foolish to think that because you bring yourself to the point of mental exhaustion every day you are getting ahead. That's not getting ahead that's going backwards. Then I discovered online marketing... It blew my fucking head off my shoulders. The world of sales funnels, landing pages, copywriting, ads and opt-ins was just so fucking cool to me. However, even with this passion, I clung to my developer identity for way too long. I'm not sure when exactly I threw in the towel, it was probably triggered subsconcisouly by some shitty clients (I've had a fair few of them in my day) But at some point, I decided to dive headfirst into marketing.