In another thread, @Gc Tsalamagkakis asks about email stories, like the equivalent of social media updates: "Like, I have a cool new update about something coming up, but I don't wanna write a whole ass email to my list about it + I might already have a different email programmed for the day." About that, I already have my emails scheduled for this week. So let me try a Skool story. I have been almost completely away from this group for the past week because I have been on a boat in Greece. Mostly without reception. And in any case away from the computer. I gotta admit, it's been great! Photos attached for proof. ⛵🌊🇬🇷☀️🧿🐬🍉🍷⚓🏝️😎🐙🔥🛥️💸🌞🧜‍♂️🐟🍾🌬️📍😵‍💫💙 #BornToYachtForcedToWork #HellenicMainCharacterEnergy #SponsoredByTzatziki #MarinaMenace #DrunkOnOliveOil #AegeanSeaEmotionalSupportProgram #CertifiedIslandHopper #HydratedByOuzo #AncientGreekInfluencer #ZeusTakeTheWheel #FloatingTaxWriteoff #NoLandlordCanReachMeHere #MykonosMentallyDelusional #SailFirstAskQuestionsLater

I got a message this morning from what looked like a genuine, personal Gmail account. It said: === SUBJECT: Quick question about your Skool community... Hey - saw your email writing community and had a quick thought. Most communities I’ve looked at don’t struggle with content… They struggle with members actually following through consistently. Is that something you’ve noticed on your end? === Good! At this point, not only did I open and read the guy's message, but I was: 1. Curious where this guy is going, because it sounds like he might be in Royalty Ronin (he's not, as far as I can tell) 2. Curious if he can actually make this community better. In my heart of hearts, I started imagining some brighter and easier future than the backbreaking labor I wrestle with daily in this group What the hell? I figured it's worth a reply. And if I'm replying, I might as well be all in. So I replied: "I struggle with both" 15 minutes later, the dude wrote back: "I'm sorry to hear that! Out of curiosity, have you tried anything like structured challenges/sprints before?" Eh. I haven't replied to this, and I won't. I don't know if this dude is pitching challenges. I have tried those before, and in fact I'm doing one next week, so that's already out if he wants to sell me something. But more than that, my bubble of a brighter and shinier and easier future popped. I was brought back to the present, specifically to the prospect that this guy would want me to do something or make some kind of a decision to change my current situation. and that's something I'm leery of, at least after just one email. I'm reporting on this fascinating interaction because it's relevant to you too, and not just if you write cold outreach messages. It's relevant to you if you write emails to your list, and if you use those emails to get business of any sort. There are three lessons I would say you can draw from the guy's messages above. Two from his initial message (what to do) and one from his second message (what not to do).

... and by "good" I don't mean "the best" or even "great." For example, over the past few months I've gotten good at networking. It's not like I'm some monster networker with incredible charm and millions of contacts. But I reach out to people, I get on calls, I join mixers, and I follow up. Results have followed. I've also gotten good at creating offer stacks. Meaning, creating logical and yet attractive offers, either by breaking things up or by adding in stuff in or both. Again, I'm not like I'm Travis Sago or Alex Hormozi. But compared to were I was, and compared to people I know, I've gotten good. What have you gotten good at? Take a moment. Write down an idea, or better yet 10. The reason is simple: What you're good at is stuff that has value, stuff that you can teach or do for others, stuff that people will pay for. (Curious fact for long-term Bejako readers: asking myself this exact question is how I ended up creating my Most Valuable Email program.) So take a moment now and figure out what you've gotten good at. And if you like, share your list below.

Time for the Episode 2 of the reality TV show known as Daily Email House! As you might know, last month I ran an auction here in Daily Email House. It went purty good. The winning bid was $31k. The winning bidder was @Nick Bandy, who I endorse for President and also to guide you to bigger, better clients and more stability. All that was Episode 1 of Bejako Reality TV. In the aftermath of Episode 1, I had a number of people reach out and say... "Yeah auctions are good and all, BUT what if you're not auctioning off custom, unique, done-with-you stuff? What if you've got, say, a course, which has infinite copies? How do you auction that off, huh? I could tell ya. But I'd rather show ya. And that's why I'm gonna hold: Episode 2: An EVERYONE CAN WIN auction! Along with people asking me how to auction off courses and such, lots of people asked me to create a course on how to run an auction. To everyone who wrote me that, I said that will not be happening, because that course already exists, and it's the course I myself followed in running my auction. And combining those two ideas — a course on how to run auctions, and an auction for a course — we get the main plot line of Episode 2. Here's what's on offer: ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ 1. The "24 HOUR FUN AUCTION" training ===> This training was originally ONLY available inside Travis Sago's $2k/year Royalty Ronin community ===> I followed Travis's training STEP BY STEP in running my own auction, and Travis's auction secrets are absolutely responsible for this auction going up to $31k the way it did. ====> Everybody else who you might have seen running an auction lately is following this same blueprint — because it works! 2. My own notes on Travis's "24 HOUR FUN AUCTION" training ====> I went through this training twice: once before my auction, and once after the auction, with new understanding. I'll share with you everything I think is key in this training 3. Everything I learned from my own auction (51 points)

I've been going through replies to yesterday's productivity poll. Thanks to everyone who voted. Spoiler: I ran the poll because I'm collecting market research in preparation for an affiliate promo I will be doing soon. Now here's an easy and possibly fun marketing riddle about that. It's called, "How to manipulate Bejako into saying yes." A few months back, I got an email from the owner of the affiliate offer I will be promoting soon. Here's the way the interaction played out: OFFER OWNER: Hey, I thought since you did really well with [previous offer I promoted from the guy], you might wanna take a look at this offer? I took a look. The new offer turned out to be a training on how to be more productive. I was confident the training would be valuable for my audience (the offer owner is a very successful and productive guy, and his previous offer was legit). But I just didn't believe it would sell, based on my experience, and that's what I told him. BEJAKO: "I honestly don't think I could do a good job promoting this to my list. Whenever I've tried promoting any kind of productivity or self-help stuff, I just couldn't get people to move and definitely couldn't get them to buy." But the offer owner had read Jim Camp's Start With No. He took my "no" as just the beginning of the negotiation, and he came back to me with another message. You know how this story ends. After that next message, I agreed to promote this productivity offer, even though I had reservations about how many sales I will make out of it. So here's the riddle for you: What did the offer owner said to me in his second message to convince me to promote his offer as an affiliate... even though I initially said no? I'll give you a hint: It's something that goes way beyond getting affiliate partners to agree to promote your offer, and is relevant whatever you are selling to whoever might be buying.