@Paul Barnes just asked me an interesting question. βWhat about cravings for the women in the group, when itβs that time of the month, it feels unfair as us men as we donβt experience what itβs like for them, is there anything else that they can be doing?β This is a very valid point and Iβd love to hear if you already have an action plan for this. This is what Iβve learnt so far and here are some tips that I hope can help. If youβre in the week before or during your period and cravings increase, thatβs not random. Hormones shift. Insulin sensitivity changes. Sleep can worsen. Energy demand rises. Support the body rather than fight it: more protein, more rest, magnesium support, and pre-planned snacks. The goal isnβt perfection. Itβs working with your biology. Women are not βbreaking the challengeβ during this week. They are: - navigating hormonal physiology - managing shifting metabolism - supporting their nervous system This is not a discipline failure. Itβs a phase-specific strategy shift. But increasing magnesium supplementation may help; Magnesium, the menstrual cycle, and sugar cravings In the week before and during a period, several hormonal changes occur: - Progesterone rises then drops - Estrogen falls - Insulin sensitivity often decreases - Stress response can increase - The bodyβs energy demand changes These shifts can lead to: - increased cravings (especially for carbohydrates and sugar) - mood changes - fatigue - sleep disruption Magnesium becomes relevant here because it plays roles in: - glucose regulation - insulin sensitivity - nervous system regulation - PMS symptom support - sleep quality - muscle relaxation Some research and clinical observations suggest magnesium status may drop or demand may increase during the luteal phase. Supplementation has been associated in some studies with reduced PMS symptoms, including cravings, mood changes, and irritability.