What Your Customers Can Gain From Your Course and its Value
For some of you it may seemĀ toughĀ to justify theĀ investment that your customerĀ will makeĀ to hit their goals. Before retiring from content marketing consulting,Ā part of my pitch was to break downĀ the lifetime value of a customerĀ to a chiropractor, dentistĀ or physical therapist. I would show them the numbersĀ and the potential of what I offered could give themĀ in return forĀ my fee. Of course,Ā it's easy to run numbersĀ on something likeĀ lead generation or evenĀ book publishing. But think of whatĀ a hospital stay costsĀ in the US. Even with insuranceĀ if you've built upĀ bad habitsĀ and end up with a preventable condition, the value of a diet, fitness or lifestyle change program is worth the investment. to someone who understands that its time for that change. Just my two cents.