What Your Customers Can Gain From Your Course and its Value

For some of you it may seem tough to justify the investment that your customer will make to hit their goals. Before retiring from content marketing consulting, part of my pitch was to break down the lifetime value of a customer to a chiropractor, dentist or physical therapist. I would show them the numbers and the potential of what I offered could give them in return for my fee.

Of course, it's easy to run numbers on something like lead generation or even book publishing. But think of what a hospital stay costs in the US. Even with insurance if you've built up bad habits and end up with a preventable condition, the value of a diet, fitness or lifestyle change program is worth the investment. to someone who understands that its time for that change. Just my two cents.

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