For some of you it may seem tough to justify the investment that your customer will make to hit their goals. Before retiring from content marketing consulting, part of my pitch was to break down the lifetime value of a customer to a chiropractor, dentist or physical therapist. I would show them the numbers and the potential of what I offered could give them in return for my fee. Of course, it's easy to run numbers on something like lead generation or even book publishing. But think of what a hospital stay costs in the US. Even with insurance if you've built up bad habits and end up with a preventable condition, the value of a diet, fitness or lifestyle change program is worth the investment. to someone who understands that its time for that change. Just my two cents.

Pease post your homework from Day Two Here!

The community seems to be not very responsive. Is it possible to get to a Facebook group? I applied but wasn't approved.

I'm excited to share that I've completed my nine-step framework, which is now available as a book (ebook) via my site (and hopefully soon-to-be paperback via Amazon). The book encourages folks to take the next step of scheduling a strategy session, as Aaron recommends. I want to clarify that the intention behind this book is NOT to replace me nor to render my services obsolete. Instead, I created the book to use as a lead generation tool, establishing me as an authority by following the steps in Aaron's materials for creating videos--but I turned mine into a book. The book is not perfect. But it is finished. For now. As my therapist says, release my work and adjust as I go instead of holding back forever waiting for 'perfection.' The content, including the internal workbooks, is designed to create a sense of overwhelm for those who delve into it as well as create authority for me. For the savvy individuals, employing the nine steps alongside the included bonus section's prompts can potentially replace my direct guidance. If they are that advanced they probably are not the clients for me anyways. However, I understand that running a business is demanding, and many entrepreneurs may find it challenging to navigate the extensive process outlined in the book while managing their companies. Or so I hope ;) I've recorded nearly 100 videos, some recorded live in parks or on a couple beautiful California beaches, and others were recorded in front of cellphones or a web cam at my desktop or home office following Aaron's materials. Didn't like any of them. The framework is perfect. I do not care for working without a teleprompter. Is just me. I'm not a procrastinator. I struggle with perfectionism. Which in turn creates procrastination. Here's hoping rolling out the ebook and later the paperback gets me off that fence. Oh. The cover art is not finished. It is a working mock up for now. Is pretty close to the real deal tho. Anyhow, I welcome any constructive feedback. Your insights are greatly appreciated!

Pease post your homework from Day One Here!