On today's Zoom call there were some questions about how to come up with topics for YouTube videos. These strategies can help with not only YouTube video ideas, but can also help with ideas for Facebook and Instagram posts/videos/reels, blog posts for your website, posts for Google My Business, and really anywhere else you're publishing content. A simple place to start is to identify recurring questions from your clients. If you notice many of your clients are asking you similar questions about the area you serve, there's a great chance that many other people have those same questions as well. Create content around those topics that answer those frequently asked questions. If you're a new agent with no client base, or even an experienced agent that can't come up with ideas based on the previous tip, you can use the following strategies to identify keywords that you can use to inspire your content (videos, blog posts, social media posts, mass emails, etc). Of course there are keyword tools that you can pay for, such as Semrush, that will make keyword research much quicker and easier with their advanced tools. However, if you'd rather not pay for this type of service there are many ways to do this for free. ChatGPT or other AI Using AI you can enter a URL and ask which keywords the website could be optimized for, assuming the website has enough content to scrape through. These keywords can be used as inspiration for content, but you can also focus on adding more of those keywords to the website for SEO purposes so your website ranks higher on Google searches. You can also prompt AI to give you questions or topics that are commonly searched for a given city/neighborhood/area, and you'll find some good ideas for content. Google: "People Also Ask" When trying to come up with more ideas for content, just run a Google search for an idea you have in mind. When you see the search results you will also see a "People Also Ask" section which will be a list of similar questions people type into Google. Write those down if they seem interesting to you, and then type one of those questions into Google and repeat this process. After a few iterations you'll have a long list of content ideas that will literally answer the questions people type into Google everyday.

Happy Holidays! We’re excited to officially share that we’ve partnered with Colibri Real Estate School, one of the most trusted education providers in real estate. This partnership also includes their sister school, Arizona School of Real Estate & Business (ASREB), which many of you already know and respect. What this means for you: • Exclusive discounted pricing on pre-licensing courses • Discounted continuing education for active agents • Online, self-paced courses you can complete on your own schedule • Clear, modern content built for real agents, not outdated textbooks Whether you’re getting licensed, renewing, expanding into another state, or helping someone else start their real estate journey, this partnership is a real value add and a no-brainer if you need courses anyway. Same high-quality education. Better pricing. No extra steps. If you register through our page, the discount is applied automatically. Get started here: • Arizona agents or those getting licensed in Arizona: https://linkbrokerages.fastclass.com/ • All other states: https://colibri-real-estate.pxf.io/MA60LY If you have questions about which course you need or which page to use, drop a comment or message us. We’re happy to help you map out the next step!