I recorded something for you. Fair warning... it's long. Almost 28 minutes. I ramble a little. I repeat myself once or twice. I didn't edit any of it out. But I think you should watch it anyway. I talk about why this community exists, what I actually want for you, and why most people in here will never do anything with what I teach. I also tell you something about my son that might hit home for a few of you. If you've been circling. If you're still stuck on which idea to pick. If you've been in three communities this year and nothing's moved yet... this one's for you. Not to sell you anything. Just to be straight with you. Go watch it when you have time to actually sit with it.

Most people think they have a "traffic" problem or a "niche" problem. But after sitting on hundreds of coaching calls, I’ve realized the real problem is usually an Identity Problem. You aren't "researching"... you're hiding. You aren't "being careful"... you're paralyzed. I just dropped a new video that breaks down the 5 Archetypes of entrepreneurs who circle the drain for years without ever picking their orange. Watch the video, identify which one you are, and name it in the comments below. The 5 Archetypes are: The Researcher: Why "learning" is actually your favorite form of procrastination. The Idea Juggler: How to stop treating a business idea like a marriage and start "dating" your niche. The Busy Professional: How the "Golden Handcuffs" are keeping you from your first $1 online. The Side-Hustle Jumper: Why you keep abandoning your "ugly babies" before they can grow. The Perfectionist: Why building a 108-module course is the fastest way to fail. Once you watch it, vote below: Which one are you? Naming the pattern is the only way to break it. Once you know your archetype, we can actually start building.

My sarcasm is about to make an appearance. If that offends you… you might want to grab a helmet before reading the rest of this. Let me save you about 3 years of pain with one sentence… Most of you don’t have a business problem. You have a timeline problem. Because the internet has people out here thinking: “Yeah I’ll just start a business real quick… maybe make $10K next Tuesday… and if not I’ll just pivot by Thursday.” Good luck with that. I had a conversation with someone recently and he hit me with the most common sentence in the history of side hustles: “Man… if I would’ve just stuck with that first thing… I’d be way further ahead.” And I’m like… Yeah… no kidding. You know how many times I’ve said that? I’m basically the president of the “If I Would’ve Just Stuck With It” Club. I did 26 side hustles in 14 years. Which means I didn’t have “14 years of experience.” I had 26 different Year Ones. And Year One is the hardest year. So I basically lived in a permanent state of: “WHY IS THIS NOT WORKING?!” “Maybe the idea is wrong…” “Maybe I need a new niche…” “Maybe I should start a podcast…” “Maybe I should start dropshipping…” “Maybe I should set my laptop on fire…” And then I’d restart. Again. Do you believe in the 10,000 hour rule? Because 10,000 hours is a LOT. At a 50-hour work week… it’s almost 4 years. And some of you are ready to pivot after two months because your Skool community doesn’t have 300 members and a Netflix documentary yet. Two months. You know what two months is? That’s not “proof it doesn’t work.” That’s “you barely opened the door.” Your job already taught you this… you just forgot Think about your career. Did you walk into your job on Day 1 and go: “Yeah, I’d like the senior role… the big paycheck… and the respect… by Friday?” No. Year 1 you’re figuring it out. Year 3 you’re starting to get good. Year 7–10 you’re in flow. But for some reason online business is supposed to be instant. It’s not. The tree analogy (because your brain needs pictures)

After years of being in and running masterminds I’ve found the following to be true regardless of investment 👇 If you have 100 people all being taught the same stuff… 10 of them will be the loudest and do the most. They will carry the group. They’ll be the most successful. The next 40 will show up periodically and will have limited success. The bottom 50 will largely do nothing. There are of course exceptions to these rules. One of my members said they wanted to be in my top 10. I recorded a video for my Mindset Skool community with these four characteristics. 1. Show up 2. Do all the things 3. Do them over and over 4. Do them for a long time You will win because 90% won’t stick. They’ll fade. Winning is easy when you understand these 4 rules. You don’t need to be the best. You need to be the most stubborn.

I’m not supposed to do this. Which is exactly why I’m doing it. I’m running what the marketing experts would probably call a “promotion.” But let’s not kid ourselves… this is a bribe. I’m trying to hit 300 members inside Mindset Skool. We’re sitting at 281. Which means I’m 19 humans away from feeling extremely accomplished for absolutely no logical reason. So instead of running a normal sale like a respectable internet business person… I decided to do something irresponsible. The Bribe 👇 Normal price $49/month or $399/year Temporary ridiculous price (until we hit 300 members): $176 for the entire year Yes, that’s a 70% discount. Yes, you still get everything. Yes, you lock it in forever. No, I did not hit my head. When we hit 300 members, it goes back to $399 and this disappears forever like your motivation after watching 50 business videos without taking action. You're seeing this first because you're inside this group. That means you showed up and maybe you actually care. So... you get first dibs before I send this out to my email list with 6,500 subscribers who can't wait to get another "Brian email" [Insert Sarcasm]. Early bird gets the worm. Late bird pays full price. How To Take The Bribe👇 Step 1: Don’t overthink it. We don’t do that here. Step 2: Click this link here Step 3: Click “Join $49/mo” → switch to annual → grab the $176 annual plan Step 4: Reply to my DM so I can send you your 1:1 call link I made a super boring, non-sarcastic Loom walkthrough if you want the click-by-click instructions: 👉 Watch that here I will absolutely remind you again about this. Because reminders make people money. I teach you how to do that in Mindset Skool. You’re welcome in advance. Who's in on this? – Brian P.S. If you're already inside Mindset Skool, this offer applies to you. Simply upgrade your plan from monthly to annual. DM me if you need help figuring that out.