ā 5 Reasons Most People Pick the Wrong Online Business (And What to Do Instead)
Most people donāt pick the wrong business because theyāre dumb⦠They pick the wrong business because the internet is VERY good at selling you a fantasy. Here are the five big mistakes I see every single day š 1. They chase trends instead of their strengths. Theyāre hunting for the silver bullet. The magic shortcut. The ā$10K/month in 90 days working 2 hours a dayā crap. They fall for slick marketing ā buy another course ā get nowhere. Meanwhileā¦the skill theyāve been doing for YEARS sits untouched. Thatās the thing that could actually make them money. 2. They try to learn a brand-new skill from scratch. Youāve got a 9ā5. Youāve got a family. Youāve got maybe 5-10 hours a week to build something. Learning a brand-new skill from zero? Thatās weeks or months of work before you can even start. Itās the slowest path possible. Your fastest path is always the same: Take what you already know⦠and take it to market. 3. They underestimate the skills they already have. You do something every day that someone else finds impossible. You just take it for granted. You might think: āNobody would pay for this.ā WRONG. I talked to someone today whose audience doesnāt even know how to use ChatGPT. Something I do in my sleep. Same for you: Excel, organizing, workflows, communication, leadership, decision-making - people will pay for things you barely think about. 4. They choose a model that doesnāt match their available time. This one wrecks people. They lead with MONEY instead of aligning the business model with their LIFE. āIām making $5K/month⦠I hate my job⦠just tell me how to replace my income fast.ā I did this with my first business (real estate). I just wanted OUT. And you know what I created? A business that gave me less freedom than my 9-5. If you donāt start with your vision, your ideal day, and your actual bandwidth, your business will own you instead of freeing you. 5. They copy someone elseās business and hope it works for them. Look, all businesses have problems.