EDIT 1030AM PST ( ~30 mins after posting ) - This was not planned but is perfect timing for this course. I just got off a demo and are most likely welcoming Martin as a new WL Agency to the community because CHAT GPT led him to Reviewly.ai in his search. Reciepts attached in Zoom video ( with permission). If you don't think you need to be paying attention to AI SEO and be on this call on Wed. I challenge you to take a look at this video. We have a new member joining from Denmark because of our AEO Strategy. BACK TO THE POST... I recorded a short video that explains what’s actually changing right now in how businesses get discovered. Not “someday.” Not “next year.” Right now. If you’re still thinking in terms of: - rankings - keywords - traffic - funnels built only for Google You’re already behind. This video breaks down AEO (Answer Engine Optimization) — what it is, why it’s different from AI SEO / GEO, and why it’s becoming the default visibility layer in 2026. Watch this if you: - Run an agency - Sell SEO, AI SEO, GEO, or local services - Care about retention, pricing power, and staying relevant - Don’t want to explain to clients why ChatGPT recommends their competitor instead of them This isn’t hype. It’s a shift in how trust + discovery actually work now. 👉 Watch BOTH videos here then go to: http://JeffHerschy.com/AEO Important: Don’t skim. Watch it straight through. Once you see it, you won’t be able to “unsee” the gap most agencies are about to fall into. More coming after you watch.

Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

I just started going through the AI Spotlight training and am very new to AI SEO. A couple questions. 1. I noticed the training is fram August. are you still using the update and reachllm tools? 2. do you need to keep running updating.ai service every month? What is actually being done each month? I understand the first 30 days as they describe that in detail but that seems to be it. 3. The reach LLM pricing. is all about credits or is there restriction to the number of sites/businesses you can add? Also what is the average/normal amount of credits you use per site? Sorry if these are answered in later trainings. I'm still working through them.