Hey everyone! Quick update: my team is tackling a big interior window cleaning job on the 23rd floor of a Nashville skyscraper tonight, so we’re going to skip our call this week. If you have any questions or need anything in the meantime, drop a comment below and I’ll make sure you’re taken care of. See you all next week! 🙌

I'm dropping some GOLD on tomorrows calls. But since I love sharing valuable information, Ill drop a little something below... Lets Talk BRANDING! Brand is an association between something they know and like, and your business (which they don’t know yet). Over time the positive association transfers. Three drivers: 1. What you say/show (advertising/content), 2. What other people say, 3. What customers experience (strongest). Referrals risk relational capital; treat referred customers extremely well. Brand and product are inseparable because experience drives what people say. Brand is measurable: it lets you charge above the commodity price. Branding can have ROAS; it just measures over a longer time horizon. Direct response is like a paycheck; brand is like long-term investing—slow at first, then compounding. Warm-up sequences, lead magnets, and challenges approximate the brand by compressing time and building trust. DO NOT MISS TOMORROWS CALL!

Hope everyone is having a killer week! Several of you missed Monday nights call. I’ll be doing a repeat of that call tonight. 7pm CT! Confirm in the comments if you’ll be there!

What a great turnout! I think we had 13 people on! It was a pleasure meeting all of you, and I'm thrilled to be walking alongside more people who want to push themselves further this year! If you missed the call, we will be doing a re-run this Wednesday night at 7 pm CT. You're welcome to join again if you'd like! Don't forget, this thread is open 24/7. If you need anything or have questions, leave comments below! Talk soon!

Hey everyone! I'm really pumped for our first live call tonight! Bring all of your questions! Some of us have been at this for many years, and some of us are just getting started! That means we all have the chance to pour into one another. Thats what I want these calls to really be about. Of course, if you have business/ads questions, I am happy to dive into that as well! See you all at 7pm CT!