One thing that I’m wondering is should I present a dollar off offer for the services that I provide as far as providing a clean check for HVAC services Only thing is this service is a once a year type service versus once every couple weeks or once every month and we charge $125 for a cleaning check which is already considered a premium price. I guess my question is is there a way to do ads without giving a dollar off for that type of work and the reason why I’m asking is because my ad spend is higher for this type of work compared to a dryer vent cleaning which I have been successful with in the past right now my ads are about $50 per lead, which is terrible

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Hello my name is Bobby I own a hvac business in KY. We are family owned. So far employees are my wife and I and a helper. As of right now I’m struggling with my offer and lead nurture I really would like more hvac repair work, only issues is repair work is considered emergency and people are not willing to wait 24-48 hours for an ac repair . So I shifted to maintenance ads which currently only recieved to jobs and are not profitable as of yet since the cost of the ad is more than the profit recieved. I’m currently running Facebook lead ads to go high level . Sending automations to the he customer after they sign up. Once the job is complete I will send a Google review request and put them on a yearly follow up for both dryer vent cleanings a furnace and ac maintenance