Testing a new Theory for TikTok
Iโve noticed thereโs been a major shift on TikToktoward randomness. People are posting everything: food, work tips, family barbecues, their carsโฆ all the random things in their life. Attention spans havenโt just shortened for how long people watch. Theyโve shortened for what people want to watch. They donโt want to be sold to or constantly fed business talk. They want to know the person. They buy from personalities they enjoy, not brands that pitch. Iโm testing this idea slowly and will share what I find, but Iโm confident this could become a game-changing TikTok strategy. One thing Iโll keep: formatting still matters. The first 3-5 seconds must open with a strong hook.