Door hangers still work. Are the numbers lower than they used to be? Absolutely. Years ago, you could expect about 3 responses per 100 drops. These days? It’s closer to 1 in 500. That sounds terrible, until you calculate what one regular customer is worth to your business over an entire year. Suddenly, the math makes complete sense. If you aren't getting leads, the problem usually isn't the drop itself. It’s what’s printed on the card. Here is how to fix your copy and stop throwing print money away: 🚨 1. Door handle, NOT mailbox It’s worth repeating: in the US, touching a mailbox is a federal matter. Keep your flyers on door handles, storm doors, or in mail slots. If you specifically want to land inside the mailbox, use USPS EDDM (Every Door Direct Mail). 🎯 2. The Golden Rule: ONE Call to Action Most cards give people five different things to do: Call us. Text us. Scan the QR code. Visit our website. Find us on Facebook. When you give people 5 choices, they hesitate, set the card on the kitchen counter, and it goes out with the trash on Thursday. Give them ONE clear action: 👉 "Call Us Now for a Free Quote." That’s the entire CTA. 🎨 3. Fix the Design 💡 Lead with benefits: Tell them what they get, not what gear you own. 📷 Keep it real: Use an actual photo of your own work, not generic stock images. 📞 Size matters: Make your phone number the biggest element on the card after the main headline. 🚶♂️ 4. Hangers vs. Direct Mail (Know the Difference) 🚪 Door Hangers: Cheap and fast. Use them to build route density on streets where you’re already working. 📬 Direct Mail: Costs more per piece, but lets you pinpoint the exact high-end neighborhood you want to break into. 📊 5. Track it or don't bother Ask every single new caller, "Whereabouts did you find my number?" If you’re running multiple marketing pushes, put a unique discount code or a dedicated tracking phone number on the hanger. Guessing gets expensive fast. A couple of places you can try for templates Adobe Express