I started reviewing sales call inside the community and ONE THING really stood out for me. It's called the COACHING TRAP 🛑 AND its a sign that you all are super freaking sharp with offer knowledge, but it's getting in the way of you closing DEALS. So here is what it looks like....you jump on a sales call. You hear a few pain points at surface level from your prospects. And without hesitation you dive into coaching them through ways they could solve the problem....it makes you feel smart and special because you have the answers (feeds your ego). Your prospects feels great as they believe they have the answers and are smart enough to take this feedback and get it solved. (feeds their ego). Then reality hits and rubber hits the road once price is revealed. "I need to think about it" OR "Can you send me more info"....that one sucks huh? More info???? Like dude I just gave you all the info you could ever need. Then....they GHOST. You keep hitting them up....but you missed the shot....no hook means no way to real them back in when you follow up. So let's break this down...your crashed the plane....but where did it go wrong? Here are the clues: You started offering solutions and ideas before getting BUY IN (AKA COMMITMENTS) 🔷 BUY IN that this problem is something important to solve 🔷 BUY IN that they would prefer help and don't see any better alternatives in sight 🔷 BUY IN that when they find the right help this is a NOW THING, not a SOMEDAY 🔷 BUY IN that the current strategy at play is not yielding satisfactory results / progress over time I put together a 10 minute loom going over the coaching trap a ton of you fall into and how to shift in to questions and leading the conversation so that you actually MOVE people to take action. (link in the comments)