Alex Hormozi built a $100M empire not with a genius product, but with a genius system for getting people to want what he was already selling. His insight? 👉 It’s hard to stay poor when leads are banging down your door. Here's what most entrepreneurs get wrong: ✅ They build something awesome. ❌ But no one knows it exists. Hormozi lays it out simply: "You need something to sell (an offer). People to sell it to (leads). And a way to get them to buy (sales)." The game-changer? Advertising. Done right, it makes up for almost every other mistake. Alex went from being flat broke — $150K in refunds, zero cash, no safety net — to building Gym Launch and scaling a $250M+ portfolio using 4 proven ways to get leads: 1. Warm Outreach 2. Free content 3. Cold Outreach 4. Paid Ads And he shows how to get others to do the work for you. 💡 Moral of the story: If you want strangers to buy your stuff, don’t wait for luck. Learn how to get leads — and you’ll never go hungry again.

Most appointment setters don’t have a “leads” problem. They have a thinking problem. Let me explain. Alex Hormozi said it best: “You don’t have to wait… you can force them to find you.” That applies even if you're not running paid ads. 📌 Your job as a setter isn't to wait for leads. It's to manufacture demand. Here’s the Real Game: You’re not just booking calls. You’re engineering interest. You’re creating movement. You’re the spark before the sale. Hormozi breaks it down: - Leads = people who have the problem and the money to fix it - Advertising = the process of making known (DM, comment, post, or voice note) Even a bad product can sell with good attention. But the best product dies in silence. So What Makes a Setter Elite? ✅ They don’t wait for leads. ✅ They don’t just follow scripts. ✅ They use every DM, post, or touchpoint as a mini advertisement. Instead of just messaging 30 leads... they ask: - “Is my hook scroll-stopping?” - “Is this CTA about them, not us?” - “Am I actually making the problem real for them?” Do This Today: 1. Audit your last 5 convos - Did you capture attention or chase a ghost? 2. Add volume - Hormozi put $3.3k/day on a credit card to reach more people, you can send 30 more DMs. 3. Lead the lead - They don’t need more info. They need more clarity about their problem. Call to Action: What’s the one belief you had about “setting appointments” that you had to UNLEARN before you started booking consistently?

Most people chase income... The wise build networks. The difference? One is temporary. The other opens doors for life. You’ve probably heard it: Your network is your net worth. And it’s true — not just in business, but in mindset, access, and opportunity. So if you’re building, learning, or just getting started… Let’s connect. Let’s collaborate. Let’s grow something that lasts. Drop a “💬” if you’re open to networking — or shoot me a DM. Let’s see how we can help each other move forward.