Alex Hormozi built a $100M empire not with a genius product, but with a genius system for getting people to want what he was already selling.
His insight? ๐ Itโs hard to stay poor when leads are banging down your door.
Here's what most entrepreneurs get wrong:
โ
They build something awesome.
โ But no one knows it exists.
Hormozi lays it out simply:
"You need something to sell (an offer). People to sell it to (leads). And a way to get them to buy (sales)."
The game-changer? Advertising.
Done right, it makes up for almost every other mistake.
Alex went from being flat broke โ $150K in refunds, zero cash, no safety net โ to building Gym Launch and scaling a $250M+ portfolio using 4 proven ways to get leads:
- Warm Outreach
- Free content
- Cold Outreach
- Paid Ads
And he shows how to get others to do the work for you.
๐ก Moral of the story:
If you want strangers to buy your stuff, donโt wait for luck. Learn how to get leads โ and youโll never go hungry again.