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Jul 15 ‱ Community Posts
🧠 Why Setters Stay Broke (And What To Do About It)
Most appointment setters don’t have a “leads” problem.
They have a thinking problem.
Let me explain.
Alex Hormozi said it best:
“You don’t have to wait
 you can force them to find you.”
That applies even if you're not running paid ads.
📌 Your job as a setter isn't to wait for leads.
It's to manufacture demand.
Here’s the Real Game:
You’re not just booking calls.
You’re engineering interest.
You’re creating movement.
You’re the spark before the sale.
Hormozi breaks it down:
  • Leads = people who have the problem and the money to fix it
  • Advertising = the process of making known (DM, comment, post, or voice note)
Even a bad product can sell with good attention.
But the best product dies in silence.
So What Makes a Setter Elite?
✅ They don’t wait for leads.
✅ They don’t just follow scripts.
✅ They use every DM, post, or touchpoint as a mini advertisement.
Instead of just messaging 30 leads... they ask:
  • “Is my hook scroll-stopping?”
  • “Is this CTA about them, not us?”
  • “Am I actually making the problem real for them?”
Do This Today:
  1. Audit your last 5 convos - Did you capture attention or chase a ghost?
2. Add volume - Hormozi put $3.3k/day on a credit card to reach more people, you can send 30 more DMs.
3. Lead the lead - They don’t need more info. They need more clarity about their problem.
Call to Action:
What’s the one belief you had about “setting appointments” that you had to UNLEARN before you started booking consistently?
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Salman Ahmed
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🧠 Why Setters Stay Broke (And What To Do About It)
Freedom Fastlaner
skool.com/fastlaner
Build an online business you actually love and create freedom by design.
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