The Difference Between Content and Commercial-Ready! BOOKENDS CHALLENGE
Most videos don’t end. They just… stop! Bookends are the intentional opening and closing moments of a video. They frame your content, create clarity, and turn a regular video into something that feels commercial ready. If you’ve noticed. I always add my logo. Even on 8-second trailers. 🙌🏾👏🏿 That clean ending does a few powerful things: ✔️ Adds structure and polish. ✔️ Reinforces brand recognition. ✔️ Signals professionalism and trust. Once you know how to create them, you can: ✔️ Offer logo animation as a standalone service. ✔️ Bundle Bookends into commercial packages. ✔️ Reuse them across multiple videos for the same client. 📌 Our 2nd Bookends Challenge is officially LIVE!! Your animated logo Bookend should be ready by Sunday, January 25th. Who’s participating again? Drop a 🖐🏽 📝 If you want guidance before you start, head to the Animate Logo module inside the classroom. Examples of my personal animated logos and client work below 👇