20d (edited) • Announcements 🚀🚀
The Difference Between Content and Commercial-Ready! BOOKENDS CHALLENGE
Most videos don’t end.
They just… stop!
Bookends are the intentional opening and closing moments of a video. They frame your content, create clarity, and turn a regular video into something that feels commercial ready.
If you’ve noticed. I always add my logo. Even on 8-second trailers. 🙌🏾👏🏿
That clean ending does a few powerful things:
✔️ Adds structure and polish.
✔️ Reinforces brand recognition.
✔️ Signals professionalism and trust.
Once you know how to create them, you can:
✔️ Offer logo animation as a standalone service.
✔️ Bundle Bookends into commercial packages.
✔️ Reuse them across multiple videos for the same client.
📌 Our 2nd Bookends Challenge is officially LIVE!! Your animated logo Bookend should be ready by Sunday, January 25th.
Who’s participating again? Drop a 🖐🏽
📝 If you want guidance before you start, head to the Animate Logo module inside the classroom.
Examples of my personal animated logos and client work below 👇
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The Difference Between Content and Commercial-Ready! BOOKENDS CHALLENGE
skool.com/thedigicollective
Inside The Digi Collective, creators develop AI powered commercials and cinematic visuals through intentional storytelling and structure.
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