☝️I’m on a bit of a “better know your shit” kick right now… So only ready this if you want one of the best marketing secrets ever founds. Let’s go. Eugene Schwartz wrote a book in 1966 called “Breakthrough Advertising.” It costs $125 used on Amazon right now. (Some copies go for $500+) This is for a book written before the internet existed. … Why? Because “Ole Schwartzie” (my pet name for him of course) figured out something that 99% of marketers have no idea exists. He called it “The Five Levels of Market Awareness.” And if you’ve never heard of it… This single concept will change how you write ads forever. … Here’s the idea in plain English: Not everyone in your market is ready to buy right now. Level 1: Some don’t even know they have a problem. Level 2: Some know the problem but don’t know solutions exist. Level 3: Some know solutions exist but don’t know about YOU. Level 4: Some know about you but aren’t convinced yet. Level 5: And some are ready to hand you a credit card today. Five levels. Five completely different conversations. And that’s the punchline… each requires a unique conversation IF you want your marketing to work. … Most agencies suck at this… They write every ad like they’re talking to the person who’s ready to buy right now. “Get 20 leads in 30 days! Sign up now! Limited spots!” That works Ok sometimes… But for a fraction of the market already at that stage. What about the majority of prospects? (That’s where all the money is. But nobody wants to hear that because it requires patience. And patience isn’t sexy. “Get 20 leads in 30 days!” is sexy. See the problem?) … How’s bout a real example. I was working with an agency owner running ads for a plumber. The ad said something like: “Need a plumber? Call us today! 20% off your first service.” Pretty novice. Really only works on people who already have a leaky pipe and are actively searching for help. (BTW, that’s a Google ad… not FB) I asked him: “What about the homeowner whose pipes are 30 years old and they don’t even know they’re about to have a $15,000 problem?”

Hey guys! We finished out free training all about how to choose a niche that is positioned to make money. What You’ll Learn - The 3-Step Ascension Framework: Niche → Sub-Niche → Category King - Why “full-service agency” positioning quietly kills growth - How to identify a profitable pocket inside a larger market - The difference between a crowded market and a starving crowd - How stacking specificity reduces competition instantly - The “Special Ingredient” layer that makes you impossible to replace - How clarity increases close rates without improving your sales skills - Why specialization simplifies fulfillment, marketing, and retention Just head over to the "Classroom" and see the full workshop on demand!