@Latoya Plummer and @Mian Arshid we are so glad that you are here! We would love to hear what you are building or may want to build and get to know you. Welcome!

When you sell on Amazon and want Amazon to ship orders that come from outside the platform, you use MCF. This was my first time trying it, and since so many of you have asked about it, I recorded a quick video while I worked through it. It took me way longer than I expected, which feels very on brand for Amazon tasks. My Illuminate Mental Health Journal has been on Amazon for about thirteen months now. I ordered fifteen hundred journals across three colors, and grey has been the clear standout. The audience that found this journal ended up being mostly men, which makes me smile. Here is the part that matters for anyone using FBA. Storage fees, long term storage fees, and excess storage fees stack fast. Once your inventory hits the one year mark, Amazon labels it excess, and it gets expensive. They even tell you to run sales or remove the inventory because the fees can end up costing more than the product is worth. So today I had to make a decision with only my numbers in front of me. Here is what the data showed: Excess Yellow: 276 out of 294 Excess Green: 165 out of 240 Total Excess: 441 A bulk order of 209 journals came in, which helps a lot, but even after that order goes through, I will still have 232 units that Amazon counts as excess. I want those gone by December 15 before the next round of fees hits. We shall see. So the question became very simple: Which color should I use to fulfill this 209 unit order? My choices were: • Clear all 165 green plus 44 yellow • Split the order between the two • Use all 209 from yellow and leave 67 yellow plus 165 green Both colors are being retired, so I also had to think about which one would be easier to sell or bundle later. Here is the one piece of data that cuts through it all: Amazon bestseller: Green Off Amazon bestseller: Green Green moves. Yellow does not. And yellow carries the bigger fee load if I drag this out. I asked AI to push my thinking, and the clearest point was this: If both colors are going away, eliminate the one that will be hardest to liquidate later and hold the one that gives you more options.

@Jewels Sherriff, we are so proud of you for completing Evelyn’s Traffic Challenge! It was not an easy task! We would love to hear your wins if you have a minute sometime! ❤️