You don't need to use all 5 The most critical are PROBLEM, PRICE and PLAN and you can typically do it in a sentence or 2 what makes the process so effective is when you DIAL in the wording Solar Company <> Leads what's the problem ? why do they need leads ? what do they really want ? what is their current experience ? the specific problem and how can we view it from the BUYERS perspective examples leads are too expensive or too inconsistent or too hard to to come by or they do not SHOW up ... can you see this line of thinking gives you SEVERAL WAYS to talk about the PROBLEM from their PERSPECTIVE they don't want "leads" they want someone who will show up and hear their offer OR they want a FULL calendar OR they want to break into a new market OR when you begin to see this shift in your wording it gets much easier SAMPLE 5 P approach tired of 2 appointment days on a 8 appointment calendar ? I was until I found the @Travis Sago 5P Braingasm Method and doubled my SHOW RATE. tired of 2 appointment days on a 8 appointment calendar ? << PROBLEM I was until I found the @Travis Sago 5P Braingasm Method << PLAN and doubled my SHOW RATE. << PRICE Hope this helps

@Ger Devereux gladly !

Yes