Ben Settle on 'Preselling'....
Ben wrote an email regarding the reasons he won't allow affiliates to sell his books (which are expensive), and here's his MAIN reason: "I preach to the already-initiated, and not the uninitiated in my advertising. And because of that, my sales letters do not appeal to, and my offers are not-at-all suitable for, anyone not already on my list, sold “on” me, and who does not know me or is at least somewhat familiar with how I operate, think, and do things." I'd say that's a pretty good definition of 'Preselling'...or rather, the fact that he'll only offer his books to those who are already 'Pre-sold' on himself, his way of doing things, and his products. NOTE: His books are usually priced from about $600 up to $1,100 or more. And he sells plenty of them. I spoke with Ben on the phone for over an hour a while back, and I'll try to pass along some of the gems from that conversation, if anybody's interested.