You’d think charging less gets you more clients. Makes sense, right? Basic economics. Lower price = more buyers. Except when it comes to coaching... It's complete BS Let me prove it to you: One of my private clients in COA tested two identical offers. Same coaching program. Same deliverables. Same everything. Price A: £995 Price B: £5,000 Guess which one got more sales? The £5k version smashed it. Not only did it convert better... The clients who paid more got BETTER results. They showed up. They did the work. They valued the process. On the other hand... People don't value what they don't pay for. The £995 clients? Half of them didn't even show up to calls. They ghosted. They made excuses. They "didn't have time." Truth is, they never had skin in the game. When you charge too little, you're telling prospects your coaching isn't worth much. And they believe you. They treat it like a cheap commodity. Just another course or program they'll get around to "someday." But when you charge premium prices? You're telling them this is serious business. That transformation requires investment. That their success is worth real money. And again… they believe you. The point is: Your price isn't just about your bank account. It's about your clients' results. Speaking of which… If you’d like some help charging $1,500, $3,000, or $5,000 per client? Then join me for my next Live Session this Saturday 25th January: “How To Get Clients And Automate An Extra 20k To 100k Without Organic Marketing And Being Sleazy On Social Media”