@Roman Rackwitz still not everything! And with intentionality I meant of the designer, we can never know what went through their mind when making that choice. I think it doesn't help to try and make it too restrictive. The club is already small enough and if we kick out good design with good results, it just becomes harder to even be called an industry vs several handfuls of experts just doing something no one else really understands. In other industries, something that helps it grow is when what they do and achieve is possible to articulate by a potential beneficiary, extra definitions and complexity takes it out further. I enjoy the "academic" discussion of using very precise language for what is what, but I don't find it useful outside the bubble (again, still a small one in terms of who discusses thst)

@Roman Rackwitz so if you can explain it from a gamification perspective, then it is ok. And if they had the intent, and it fails, it's better than those who stumbled into something that could be game-inspired (god knows how many connections our neurons make) or not, and brought some tangible benefits, its better (safer) to say no, not gamification we can't really know if they came about it to increase motivation. It seems we just have a different perspective and experience, I don't see being able to explain strategies that effectively created motivation through things that we could explain through gamification as something that we should shy away from, but rather that help people understand what is the potential. Especially since this is a design discipline, the final result is everything but predictable so seeing things that could inspire us as practitioners or them as beneficiaries is helpful and not confusing. It could be confusing if they had a strong understanding of what a "behavior oriented approach" is, and could easily see it and claim that they can't see the difference between what we claim to be gamification and that approach. The broader problem that we're able to solve is that people don't even thing about motivating human behaviors, they are just thinking about how to solve the functional problem. Hopefully this will become a problem, because there is a stronger understanding in the general public and it pushes boundaries beyond what is commonsense. I don't see this happening anytime soon. But hey! Maybe you've moved your market forward really further and your observations are different.