I've always struggled working out how much to charge. If you listen to the 'Gurus' they will almost always tell you got to go high / premium pricing. 10 years ago it was about going low, all about volume and scaling. Profit was rarely mentioned as funding / finance was cheap. Anyways I have never been one to listen to others. I learned long ago that you can never assume anything. You should let the customer inform your decisions. When I first started my current business I went low. It was a good strategy, I gained market share pretty quick. But I soon hit a wall. Because as you grow you need to hire help / staff / contractors etc. So then I doubled my price. My conversion didn't drop. Clearly I was too cheap before. I then added a new VIP pricing plan where clients could have an account managed / done for you serviced based plan. This was awesome the cash flow boost was instant. However all of a sudden we created a monster. At this higher plan, clients were demanding more access to us, phone, chat, zoom meetings etc. I maxed out pretty quick. I killed that plan aside from a couple of clients that were 'low maintenance'. To cut a long story sort the plan I ended up with was $99.95 monthly and it's self serve, you can't phone, text me or our staff. Only email support. So be careful when listening to bros on the interwebs who tell you to always go high. You might just end up with a Job. Unless it's an amazing product that you can deliver at scale, it could end up being a noose around your neck. Which will cause breathing problems resulting in you wearing nose strips for the rest of you life. (it's a thing). It's about finding the sweat spot where you are profitable and can deliver at scale without things breaking. $99.95 was our sweet spot. Anything under $100 / mth customers don't expect too much of us. And that frees us up to take on more clients / scale. Oh and I added one little extra tweak. If you do over $10,000 orders through our system will charge a 1% processing fee. This ment we were actually getting paid more than we were via our VIP plan, but it was more equitable as it was linked to our performance. The more money we brought in the more we got paid. #Win / Win.

I’m Elena Thompson, and I’m excited to join ADHD Focus Founders. I’ve been navigating life with ADHD for years.. I also live with TINNITUS, which has taught me a lot about managing distractions, creating routines, and being patient with myself. I love exploring strategies for productivity, mindfulness, and balancing work with life. When I’m not working on projects or learning new focus strategies, I spend time with my three dogs, read, journal, or listen to music. I’m here to learn, share, and grow alongside all of you, and I’d love to hear what tools help you focus, what keeps you motivated, or even small wins you’ve had lately. Looking forward to connecting with everyone!

Wanna chat without getting on a call? Come talk in the comments! Ask about ADHD, business, or share your favorite GIFs. Cya there!

This is a community that is focused on GIVING, in fact one of our rules is "no self promotion" in posts. Even though this rule fosters authentic connection, support, and vulnerability, it DOES make it a bit harder to figure out what each of us DO. 😛 So, this ONE TIME ONLY. I'm using the power invested in me of Co-Founder of Focus Founders to bend this rule a little muhahah... Don't tell @Bill Widmer ! This is your opprotunity to promote what you do, so we can form connections and find business synergies! A core phrase that many of our clients hear my say consistently is... "It's better together". And honestly, some of the most amazing collaborations in my life have come from some of the most unlikely places. ✨Synchronicities✨ You could meet your next client, co-founder, spouse, accountability partner, chef, coach, affiliate partner down below... So let it OUT! What is your offer? What's your mission statement? What transformation do you provide?!

I may not be a founder but I’m def an experimenter. After a decade in sales, I know the people I’ve reached out don’t want another automated sequence in their inbox (in not so many nice words). I’m giving clients a window into the real me when I share short reels of events I attend on LinkedIn. It’s a work in progress!