Hi, I’m Racheli Refael, a mortgage advisor who partners with real estate professionals every single day. One thing I kept hearing from agents? The same frustration: “I know I need to show up online, but I don’t know what to post. And even when I do, it’s not bringing in real leads.” Sound familiar? That’s exactly why we built something different at our branch—not another course or checklist—but a real, working marketing community led by our branch marketing director, Michael Cunniff. This isn't about going viral. It's about creating content that actually converts into closings. 🎙️ In this episode, we cover: - How to use social media to consistently generate real estate leads - The content strategies that actually bring in clients - How to stand out in a crowded market using digital tools - Why early collaboration between mortgage and real estate is a game changer - How Fairway Next Level gives agents the tools, systems, and support to grow This is digital marketing built for agents, not influencers. It’s about showing up as you, connecting with the right people, and building your business without burning out. 📣 If this conversation has helped you—or if you have questions or need support. Drop a comment below. I’d love to hear what’s been impactful or how I can help you even more. *https://www.youtube.com/watch?v=16zBImwE1-4

Happy Monday Y'all! Quick question for the group: How are you using AI to help with lead follow-up and building out a follow-up system? I’m thinking about how having a solid process here can keep us connected with potential clients—kind of like how our social media builds trust and shows who we are. I’d love to hear how you have things structured: - What steps do you take once someone is contacted? - How do you use tools (like AI) to keep the conversation going? - And how do you tie in your social media to strengthen your brand and show your value?

Happy to be here

All my real estate pros, please comment below