Why This Community Exists: Building Trust, Not Noise
This group was created to take a more educated, intentional approach to digital platforms—and to support one another while doing it. We’re now 220 members strong, actively engaging across digital media platforms like Instagram, YouTube, and TikTok. That alone tells me something important: people want to learn how to show up better online—they just don’t want to feel salesy, spammy, or uncomfortable doing it. Let’s reset the narrative: - Spam is not a viable marketing strategy. - Inundating people with constant business messages is not a marketing strategy. - Creating only sales-focused videos is not a marketing strategy. As a creative director and coach with 20 years of experience, I help specific businesses—and highly regulated professionals—become more impactful through storytelling. We don’t buy from people who constantly push sales messages. We buy from people we know, like, and trust. Digital media and social media are trust builders and relationship builders. And honestly—doesn’t it feel a little sticky spamming your friends all the time? So instead of forcing sales, let’s lean into what actually works: telling real stories about the things we enjoy, the work we do, and the experiences that shape us. That’s how you naturally attract more like-minded professionals into your ecosystem. Your Required Challenge (This Week) Using only your cell phone, create a short video that has nothing to do with selling. - Tie it to your industry or - Tie it to something you genuinely enjoy or do regularly Post it on social media. Then come back to this community and share the link so we can support you with likes and comments. It’s simple—but participation matters. Let’s see how many people actually complete the challenge. Trust is built one human moment at a time. Let’s build it together.