@Austin LeClear Great info! Thank you! A quick follow up: I've also been told that making changes in the account can throw-off the learning process. Would you advise avoiding changes in the account during that time (I mean ZERO changes - no budget increases, no asset changes, etc.)? If its ok to make some changes during that period, which ones would you say are ok vs which to avoid? I know as a general rule increasing campaign budgets by more than 10-20% can trigger it. I'm into my third week of a new PMax and I'm trying to decide how hands-off I should be to let Google do its thing.