…and made the Inc. 5000 list the same year. Make it make sense, right? Most people hear “we lost $1M” and assume the business is falling apart. But for us, that was the year the real business was finally being built. Because every revenue level teaches you something— and if you don’t learn the lesson, you stay stuck at that level. Here’s what the journey actually looked like: Under $50K: You’re testing your offers. The market—not your opinions—decides what works. Your only job: sell every day until the data tells you where to focus. $50K–$100K: You can make money, but not consistently. One-off work keeps you busy, not free. Lesson: Build one offer you can resell, not recreate. $100K–$500K: Your swings are caused by lack of structure. Retainers and licensed trainings gave us stability. Lesson: Predictable revenue matters more than impressive months. $500K–$1MM: Split focus is sabotage. I was half law firm, half speaker—too many lanes, no real direction. Lesson: Choose the lane your future depends on, not the one your past is comfortable in. $1MM–$3.5MM: Your identity becomes the ceiling. You can’t outwork your way into the next level—you must out-lead it. We built a team (including my mom), created systems, and stopped being the engine. And then came 2024: A year where revenue dropped by over $1 million… and every gap was exposed. The blessing is we dint have to layoff a single team never and in fact hired. Even though top line revenue dropped our profit was the highest it’d ever been. I tell CEOs grow as soon as you can so you can afford to weather some losses. But instead of crumbling, we cleaned it up. We tightened focus. We rebuilt foundations. We became a company that could grow on purpose. And that’s the year we made the Inc. 5000 list. Because identity shifts often show up as financial dips before they show up as financial jumps. And now? This year we’re already up more than $1 million in one of the most uncertain markets I’ve ever seen.

I thought I would never be a mother. I remember standing in my old law firm’s hallway late at night… exhausted… hungry… trying to impress the partners… and walking past a woman partner’s cracked door. She was in her office crying while her kids cursed her out on speakerphone. Not once. Not twice. I had seen this happen enough times that I silently promised myself: “Oh no… I’m not doing that. I’m not having kids. I’m giving my ALL to my career. My husband. My ambition. That’s it.” And y’all… I meant it. I couldn’t see how motherhood fit into the life I was building. I didn’t think I had room for it. I didn’t think I had capacity for it. And I definitely didn’t want my future kids mad because I couldn’t be around. Fast forward. May 5, 2020. I had my daughter, Christelle (Christ+Elle) Kirkwood. 10 lbs. 9 oz. of pure light, fire, joy, and God’s reminder that He writes better stories than I do. And now, in just a few weeks, I’m taking 30 days off to travel the WORLD with my family — Dubai, Thailand, Bangkok, the Philippines, Nigeria, Ghana… and more. Not to work. Not to hustle. Not to keep up. To rest. To hear from God. To be with my family. To live the life I built to the fullest. Because I didn’t build a cage. I built a business. And that business gave me freedom the moment I stopped trying to do it the “corporate way.” When I think about that younger version of me… that girl in the hallway… that girl who thought motherhood would smother her ambition… I just want to hug her. She had NO IDEA how much possibility she carried. She had NO IDEA that ambition and motherhood could coexist. She had NO IDEA that building big things models freedom for your children — it doesn’t take it from them. My dad was an entrepreneur. And the greatest gift he gave me wasn’t money. It was proximity to purpose. Watching him work. Watching him dream. Watching him build. And watching him never miss a big moment of my life in the process. He never made me a scapegoat for his vision.

I got busy today. 1. Set up our holding company. 2. Opened our DAF so we can intentionally give, not emotionally donate. 3. Read up on LLC structures so we scale with sense—not vibes. 4. Met with my bookkeeper and saw our best profit year to date. 5. Found an oil & gas investment to reduce our tax liability. 6. Booked meetings with a tax strategy firm. 7. Read a book on advanced tax strategy. 8. Gave myself a salary raise like a real CEO. 9. Met with a new potential tenant for our rental property. 10. Debriefed Chris and built out our next steps. 11. Setup an automated webinar and ran ads to it. It took me ONE high tax bill to decide I would never be caught slipping again. You get me once. Because what I’m not going to do is keep feeding a system that has no interest in helping me build wealth. After going down this rabbit hole, here’s what I learned: This stuff is complicated, but it ain’t so complicated that you can blindly trust accountants and hope for the best. You can learn. You can read. You can ask better questions. You can become a student of your own money. And once you do that? You stop leaving thousands—sometimes hundreds of thousands—on the table just because “nobody told you.” We’re building wealth for years to come. On purpose. With strategy. And with our eyes open. Now the only reason I have to do all this is because we had a great year. To God be the glory. And this time next year I want YOU planning how bid of a donation you’re giving to your church and how much in bonuses you can give your team. So come to our Land Big Clients Challenge this year! Its our LAST event of the year: https://www.landbigclients.com/register

“Make sure you don’t lose your man.” That’s what an older sistah told me after I graduated law school. She meant well. She really believed love, success, calling, and purpose couldn’t live in the same house. But MY Bible says differently. “For the Lord God is a sun and shield; the Lord bestows grace and honor; no good thing does He withhold from those who walk uprightly.” — Psalm 84:11 So why would I believe God blesses me with brilliance…just to punish me for using it? Why would I believe He puts desire in my heart… just to shame me for wanting more? Lack is not holy. Shrinking is not spiritual. Fear is not discernment. Don’t choose between obedience and abundance. The Bible never asked you to pick. You don’t lose your man by walking in purpose. I don’t think a woman can “lose” a man actually but that’s a different post. Be who you’re supposed to be and let life show you how good it can get. And you don’t get everything you want by hustling harder… You get it by becoming the woman who can HOLD what God is trying to HAND you. Here’s the real formula: • Desire needs permission. You can’t receive what you won’t admit you want. • Fear loves inaction. Courage happens after the movement, not before. • Obedience needs identity. Corporate may have conditioned you. But God called you. • Abundance needs alignment. Stop praying for overflow while practicing lack. 👉And here’s what most women don’t know: If God designed you for MORE, peace will leave every time you settle for LESS. You’re not confused. You’re conditioned. You’re not stuck. You’re misaligned. Fix the identity… and everything you want stops running from you. P.S. If you’re a licensed expert looking to make more sales, hi! I’m your coach. I help experts make more sales by identifying and leveraging their unique selling power!

We Just Spent Multiple Six Figures on Something That Isn’t Ads, Funnels, or Tech… We invested in our PEOPLE. Today is the big day! And not just any training. We’re talking about a private, closed-door session at Prime Mover HQ with Russell Brunson himself—the tech unicorn founder who literally wrote the playbook on digital marketing that everyone else is using. This is the biggest single investment our company has ever made, and here’s why that’s absolutely massive: We’ve spent six figures on: • Ad spend • Software - some that collects dust • Consultants who train me but my not my people We just invested multiple six figures in: • Flying 5 team members to Idaho • Private training (not a public event - this is just for Speak Your Way To Cash) • Direct knowledge transfer from one of the most influential minds in digital marketing • A system we’re committing to for an entire year • Making sure I’m NOT the bottleneck anymore This is Speak Your Way To Cash® operating at a completely different level. For years, I’ve personally invested hundreds of thousands in my own education. But this? This is me putting that same conviction into my TEAM. They’re not learning the system secondhand from me—they’re getting it straight from Russell and his team at the source. This is the difference between building a business and building a MACHINE. I’m ready for themmoetirice advantage. When only the founder knows the system, you have a job. When your entire team is trained by the best in the world on the exact system you’re committing to? You have a scalable, unstoppable operation. Over the next 12 months, Speak Your Way To Cash® is about to experience the most radical transformation we’ve ever seen. I can feel it. I’m claiming it. And we’re not just ready—we’re coming in STRONG with team AND systems aligned. This is what betting on yourself looks like at scale. Let’s. Go.