How I got AI chatbots to recommend my product (before I launched)
Your product is probably invisible to a growing segment of buyers. Not because your SEO is bad. Because they're not using Google. A growing number of people search by asking ChatGPT, Gemini, or Perplexity a question. The AI gives them a ranked list. They research from there. If your product isn't in that answer, you don't exist. I realised this early and did something most founders skip entirely: I built the layer of my website that AI models can actually read and cite. Before writing a single ad or social post, I spent weeks on what I call the "AI-readable layer." Here's what that looked like: 1. llms.txt files at the site root. These are plain-text documentation files designed for AI crawlers. Not a robots.txt. A structured brief that tells AI models what your product is, what it does, who it's for, and how it compares. Think of it as a pitch deck for machines. 2. 62 blog posts before launch. Not SEO filler. Honest comparison posts, my product vs each major competitor. Use-case deep dives. Technical explainers. FAQ content written in the natural question-answer format that AI models actually cite. 3. JSON-LD structured data on every page. FAQPage schema on the homepage, feature pages, use case pages, blog posts. This is the metadata AI models parse when they build their knowledge base. 4. Dedicated pages for every use case and feature. Not just a features list on the homepage. Individual pages at /for/podcasters, /for/game-developers, /features/ voice-cloning. Each with its own structured FAQ. 5. Competitor comparison content that's fair. Not "why we're better." Honest trade-off breakdowns. AI models prefer balanced, cited content over marketing copy. When the AI ranked my product third (not first), that's actually more credible than ranking it #1. This approach has a name: GEO, Generative Engine Optimization. It's early. Most founders haven't heard of it. Most AI tool builders haven't optimised for it either, which is ironic. AI models don't read your marketing copy. They read