demand gen vs demand capture
hey @Jay Feldman i have noticed something about the demand generation and demand capture offers, is it true that demand capture offers won't work well with demand gen mechanism like cold emails or we can turn a demand capture offer into demand gen for example cybersecurity we can turn it into demand gen by creating a demand for it by positioning the offer in a way like we can save money time and reputation and avoid shut downs, legal actions, losing customers, etc and make it work using demand gen like cold emails to get b2b clients, and in general what are your thoughts on that demand capture offers won't work well with cold emails and what are some niches which have demand gen offers in b2b