Why were we so confused about the reviews last month? I watched the clip and found that there's an easy solution. Okay, I'll save you 22 minutes. "Register on Book Bounty, and you'll have 100 reviews in your pocket in 45 days or less." It's so simple, realistic, and safe. Sometimes it's hard to find the right words to describe the experience of watching YouTube videos.

Great December strategy explainer from Gerald Confienza. The main takeaways: 1️⃣ The Exact Match Test The goal of this strategy is to capture specific, high-converting opportunities without wasting the budget, leveraging the higher buyer urgency and conversion rates seen in December. Implementation and Bidding: 1. Identify Targets: Use a tool like Helium 10 (specifically Cerebro) to find competitors’ books. Extract the top five to ten keywords that competitors are ranking for organically, ideally those with an organic rank between one and five. 2. Campaign Creation: Activate a new exact match sponsored product keyword ad campaign using these extracted keywords. 3. Aggressive Bidding: Start with very aggressive bids, usually at around $2, aiming for the top of search result placement. The intent is to see if the ad is "worthy of top of search placement," which yields the biggest ROI and helps improve the book's organic ranking for that keyword. Monitoring and Management: • Monitor the campaign's performance over a 3 to 7 day window. • If you see sales, break-even, or only very slight losses, keep the keyword active. • If the keyword is profitable, gradually raise the bids so that the performance is maintained at total break-even. • A keyword is considered "working" even if it incurs a slight loss (e.g., 55% ACOS) if it helps maintain or improve the SEO rank for that specific search term, increasing the book's overall visibility. • If the keyword does not perform within the 5 to 7 day window, turn it off immediately. 2️⃣ Prioritizing Gross Royalty Over Low ACOS The expenditure-to-profit ratio is most optimal in December, meaning sellers should focus on maximizing total sales and profit rather than strictly adhering to a low ACOS (Advertising Cost of Sales). Strategy Details: • Avoid the "Low ACOS" Trap: Sometimes, a slightly higher ACOS is beneficial if it causes the gross royalty per day to grow. When gross royalty increases, net profit can actually grow, even if the ACOS goes up.

@Paul Jenkins It reminded me of an important question that I had been thinking about for a while: the opportunity for publishers from Asia to participate in our meetings. Paul said that morning time in Europe would work for Asia. For example, 8:00 am in London. What do you think about it? Do you have any ideas or suggestions?

I am thrilled that @Maxime Lebrun , author of KDPaste Chrome Extension joined us today. KDPaste is a simple yet powerful tool that allows you to test your book covers against those of your competitors. Simply upload your cover to the extension and replace any book in Amazon's search results with yours. I am sure the extension will save you a lot of effort at the cover testing stage. Now you can thank Maxime in the comments! 😄