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Owned by Alf

Nightlife event coaching: 22 years building San Francisco's most connected scenes. I teach you how to turn parties into $10K+ monthly income.

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51 contributions to Party Profit Secrets💎⭐🚀
The Venue Doesn't Know You Yet. Here's How You Make Sure They Never Forget You!!!
OK.... many Party Organizers, especially the "New Ones"....think finding a Venue to Host Your next party at is going to be EASY... during my 22+ years of planning my events... the VENUE-BOOKING is the SECOND thing I do to LOCK Down My EVENT.... it is THAT important... ...so....if you want to get into a new venue..... you want them to take you seriously, give you good dates, flexible terms, and eventually treat you like a partner. Here's the thing most first-timers completely miss: The deal doesn't start when you sign the contract. It starts the moment they first hear your name. Everything you do from that very first call tells them exactly who they're dealing with. And in this business, reputation is currency. Here are 10 things you can do right now to make sure yours is already working for you before your first event even happens: 1. Show up early. Always. If the meeting is at 2pm, be there at 1:45. Not because they told you to. Because that's who you are. Being on time is late. Being early is on time (Remember that STATEMENT! Live by that and you will stand out from literally 90% of the people they deal with. 2. Dress the part. Not the way your crowd will dress that night. The way a professional shows up to a business meeting. Sharp, clean, put together. You're not auditioning for the party. You're presenting yourself as someone they can trust to run one. First impressions in this industry stick. Make yours count!...and remembered! 3. Do what you said you'd do. If you said you'd call Tuesday, call Tuesday. If you said you'd send over the proposal by end of week, send it by end of week. This sounds basic. It isn't. Most people don't follow through consistently, and venue managers notice immediately. When you do what you say, every single time, you are now the exception. That exception gets better treatment. 4. Pay early, not just on time. If the deposit is due Friday, send it Wednesday. Nothing communicates reliability like money that arrives ahead of schedule.
The Venue Doesn't Know You Yet. Here's How You Make Sure They Never Forget You!!!
0 likes • 12h
@Dylan Johnson thanks for liking my post here, Dylan! Much appreciated. And those are some things I strive to live by when I negotiate with venues. I think it's important information for everyone to know and understand each other's sides, so deals get done. And done properly...... Here is a link to a video I recently recorded regarding Venue's:
I am posting a new Video Today... check it out in 3 hours from now
It is all about Venues and how you can Maximize the most out of it ... and not the least do it right. GIVEAWAY: My Checklist for Venue Selection! PS. let me know your thoughts about this video and please place any comments there: ...it should be LIVE BY THE TIME YOU CLICK THIS LINK
0 likes • 5d
I knew YOU would love these tips.
 Quick question for you social guys...
If you are already the one organizing nights out, rallying the group, and making sure the event actually happens, what is stopping you from getting paid for it?
Poll
2 members have voted
 Quick question for you social guys...
1 like • 6d
@Ben Holfeld you can NEVER have enough Guests... but if you say you are having to turn away 2 to 300 guests that are waiting outside to get in ...that is a Wet Dream Come True. As the sponsors, it's all about making relations. But the sponsors obviously have to see and understand your crowd. That means you need to understand your crowd....FIRST! What are their demographics, spending power, and interest, and are those products of that sponsor that your target market would want to consume? These things have to match. One of the things that I did, I contacted a place where people go to get tans, because I know many of my customers would like that. I also had limousine companies be my sponsors, because I knew my customers would want a limo every now and then. The sponsor saw the value in that. And of course, you want to go after liquor companies...as in, what kind of drinks or beer or wine or hard liquor are they drinking? Go get those sponsors! That would be how I would approach it, Ben. Hopefully this helps.
1 like • 6d
@Ben Holfeld ben, shall we set up another call and we can chat a little bit to see how I could help you.
Being a "Party PROMOTER" for someone Else: You're Making $1 a Head. Here's How to Own That, Then Walk Away From It.
Most people will tell you that being a sub-promoter at $1 per head is a dead end. Def. of a "Sub-Promoter": "You are finding and inviting and getting the Ideal Person To Attend Someone Else's Party" They're wrong, but only if you treat it like a school, not a permanent job. Here's what nobody tells you: the $1-a-head model is the most honest teacher in the nightlife industry. It punishes you for bringing the wrong people, rewards you for knowing exactly who shows up and why, and forces you to build something that will matter a lot later: a real list that actually responds to you. The problem isn't the $1. The problem is when promoters stay there forever because they never learned what the grind was actually teaching them. A Real Day in the Life: It's Wednesday afternoon. You've got a night on Friday at a mid-size venue. You have no salary, no base, and no guarantee of anything. You start working your phone. You're not texting 300 random contacts hoping someone shows up. The promoters who do that bring 12 people and make $12. The ones who actually eat are texting specific people for specific reasons. You're reaching out to the birthday girl whose party you helped host in March. She has 8 girlfriends who go out together every few weeks. You're texting the guy who runs his company's Thursday social scene, because his crew of 15 converts almost every time. You're messaging the college senior who told you at the last event that her sorority was planning a night out. These aren't just names. They're group anchors. One yes from a group anchor is worth 10 single replies from randos. Thursday you put up three stories. Not a flyer. A story that looks like a friend who's excited about Friday, not an advertisement. The promoters who blast the same graphic to their 1,200 Instagram followers and get 8 people to show are the ones mistaking noise for outreach. Friday afternoon, your guest list sits at 44 names. You have rough confirmations on about 30. You know from experience that 22 to 25 of those will actually walk through the door.
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Being a "Party PROMOTER" for someone Else: You're Making $1 a Head. Here's How to Own That, Then Walk Away From It.
You've Been Throwing Parties Your Whole Life. Why Haven't You Charged for It Yet?
Let me ask you something straight..... You're the one who texts the group and actually makes it happen. You're the one who picks the spot, convinces the reluctant ones, handles the drama about who's driving, and then shows up early to make sure the whole thing doesn't fall apart before it starts. And by the end of the night, everyone's hugging you and saying "we have to do this again. That's you. Every time!!!! So here's what I need to know: why are you still doing it for free? I'm not being harsh. I'm asking because I've watched this exact person, the natural connector, the group energizer, the one everyone counts on to make the night actually happen, walk past one of the most obvious business opportunities I've ever seen. Not because they're not capable. Because nobody ever told them what they're already doing is worth real money. Let me tell you about Finn. Finn just sold out his event before the night even began. Before the doors opened, before the first drink was poured, before a single person walked in, it was already a success. People had already paid. They were already in. Now here's what you need to understand about Finn. He didn't invent some new model. He didn't discover a secret nobody knew about. He just stopped doing for free what he'd always been doing anyway, and he used a system to turn it into a business. That's it. That's the whole thing. Back to my question. What is actually stopping you? Because I've had this conversation hundreds of times, and the answers are almost always the same. "I don't know where to start." "What if nobody shows up?" "How do I even charge for this?" " My friends will think it's weird." These are real concerns. I'm not dismissing them. But here's what they are not: they are not reasons why you can't do this. They are just things you don't know yet. And things you don't know yet are fixable. Here's what I know for certain after 22 years of building events from the ground up. The skill of getting people excited, making them feel like they have to be there, creating an experience they'll talk about for years, that skill is not something you learn in a classroom.
You've Been Throwing Parties Your Whole Life. Why Haven't You Charged for It Yet?
0 likes • 7d
@Ben Holfeld hi Ben, great questions! Yeah, it's fun doing it a few times, and it's hard doing it over and over again. But who says you should do it every week? On that note: I don't really believe in the every-week party because they will wear out unless you happen to corner the market in a certain venue, you have something real going on. You still have to, I feel, kind of consistently reinvent yourself. You're absolutely right! People are screen-addicted, and I think you probably need to do something different and something unique for them to help "shake that lose". One of the things that I did was doing many different types of social gatherings. It could be taking 50 people to go see a concert together. I did that one time, and it ended up happening for 13 years in a row for the Gipsy Kings. ...Get this: I ended up with eight buses going one time with 400 people, 50 people in each bus. I did beach parties. I took people out for dinner. I created special events. I t's the big events that you do every other two months that might be the kicker. You plan it out and strategize to do it on a certain holidays. Cinco de Mayo is one great example! Halloween is another one. Summer solstice is another one. Pre-Thanksgiving party is another one! The list goes on. You just gotta build a crowd of followers and friends of friends and really know your crowd and be able to ask them for favors. Yeah, we can discuss it a little more if you want on a call. Use this link to reach me: https://tidycal.com/alfmarcussen/party-promoter-discovery-call
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Alf Marcussen
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Nightlife event coaching: 22 years building San Francisco's most connected scenes. I teach you how to turn parties into $10K+ monthly income.

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Joined Nov 28, 2024
San Francisco and Norway
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