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1d •
The Connector's Code
7 lessons for building the room, told the way ALF actually built it. The 7 lessons about networking. Good ones. But they are built for the person who wants to get close to the room. I build the room. So here is my version. 7 lessons for the person who wants to become the connector. The one everybody in town wants to know... None of this is theory. This is how 50 people became 400, and 400 became 20,000. The 7 Lessons: 1. Walk in as the giver, never the taker The way you build a room is the same way you meet anyone. You walk in asking what you can give, not what you can get. The taker counts heads and tickets. The giver makes people feel seen, makes the introduction, remembers the name. Do that long enough and the room builds itself around you. People come back for the feeling, not the flyer. Do this today: next event you walk into, make it your only job to introduce two people who should know each other. Give one thing, expect nothing back. 2. You are in the room business, not the ticket business A ticket is a one night transaction. A room is a relationship that pays you for 20 years. I have people who met at my events 30 years ago and are still married today. That did not come from selling tickets. It came from building a place the right people wanted to be. Chase the relationship and the money follows. Chase the transaction and you start over every single night. Do this today: stop counting how many came. Start counting how many came back. 3. Start with 20, not 400 Everybody wants 400 people in the room. Nobody wants to start with 20. That is backwards. You do not find a crowd. You find the first 20 right people, the ones you actually like being around, and they bring the rest. One bus became eight buses the exact same way. I teach the full system inside the program. It is called the 20x20, and it is how you fill a room without a single flyer. For now, just know this part. The 20 come first. The 400 come because of them. Do this today: write down 20 people you would genuinely want in a room.
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5d •
You Can't Force Energy. You Can Only Grow It.
Here is something I figured out after 22 years of filling rooms... You cannot MAKE people have a good time. You cannot stand in the middle of your party and demand that the energy goes up. It does not work like that. Anybody who has tried it knows the feeling. You are pushing and pushing and the room just sits there flat. So I stopped trying to force it. Think about bacteria for a second. You do not sit there and beg a bacteria to grow. You do not yell at it. You create the right environment, the right temperature, the right conditions... and it shows up on its own. The party is the exact same thing. The energy is the bacteria. The environment is what YOU build before anyone walks in. Who is in the room. What the lighting feels like. Who you put next to who. The first song. The way you greet people at the door. Whether the first 20 people are your kind of people or just randoms who happened to show up. Get the environment right and the good time grows by itself. You do not have to push it. Get the environment wrong and no amount of hype saves you. You can have the best DJ in the city and the room still dies, because the conditions were never there for it to live. This is why the 20x20 matters so much. When your first 20 are the right people, people YOU actually like, they bring 20 more of their kind. Now the whole room is the right culture. The energy has somewhere to grow. Most organizers obsess over the night itself. The real work happens before the doors open. You are not a hype man. You are the person who sets the conditions. Set them right and people feel it the second they walk in. That is what makes them come back. That is what makes them bring their friends next time... Because they are not coming back for the party. They are coming back for how the room made them feel. If you want the exact system I use to build that environment every single time, come get it at skool.com/party/about
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Nov '24 •
Start Here: Welcome + Course Roadmap🔴
Thank you for joining The Party Profit Secrets group. Party Profit Secrets is a community where Nightclub Party Organizers get ongoing help from me & my team to make $5,000-$10,000+/mo I have over 22 years experience in throwing Amazing parties in San Francisco. ...so you are in the Right Place my man! ✅ What to do first: Step 1: Introduce yourself below with this copy/paste template: What's your first name? Where are you from? Biggest strength? Biggest weakness? What do you do? What's your goal inside this community? What triggered you to sign up? (Was it an email, IG post, Skool post?) Thanks again for being here early — excited to grow together. Best practices: 1) Have a profile photo. 2) Space out all your writings into single-sentence paragraphs (like I'm doing here). 3) Welcome new members, make helpful posts, share your wins, and engage in the community to level up! Group Rules: 1) No Self Promotion 2) No Selling in the Chats / DM's 3) No Spamming the Community Feed Bookmark this post so you always know what’s coming next Alf
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8d •
You Don't Have to Create the Crowd. Somebody Already Did. Just Throw the Party Around It.
Here's a move most people never think of, and it's one of my favorites. You don't have to build a night from nothing. There's already a concert coming to your city. A game. A festival. A holiday weekend. A big fight everybody's going to watch. The crowd is ALREADY forming. The excitement is already there. You didn't have to create a single bit of it. All you have to do is throw the party around it. That's how I started. There was a concert coming, and I put a bus together to take my people to it. One bus. That one idea grew into eight buses full of people, all built around shows I didn't organize and didn't pay to promote. I never manufactured the demand. I plugged into demand that was already there and made myself the center of it. Think about how much easier this is. When you throw a random party, you're fighting to convince people something's worth leaving the house for. When you attach yourself to something people ALREADY want to do, the convincing is done. Now you're just the person who makes it better. The pre-party. The bus. The section. The after. The crew that turns "I'm going" into "I'm going with the RIGHT people." You become the upgrade to a night people were already having. And here's where the real network hides. The people at that show don't know each other. You become the connector, the reason strangers turn into a crew. Every one of them walks away knowing exactly who threw the best version of that night. Look at your city and your calendar right now. There's something in the next 30 days people are already excited about. A show. A game. A seasonal thing. You don't need a venue and a blank page. You need the nerve to say "I'm building a crew around this, come with me." Most people miss this because they think being an organizer means inventing everything themselves. It doesn't. The smartest organizers borrow the energy that's already in the air. Knowing WHICH event to grab, how to build the night around it, and how to turn that crowd into people who follow YOU next time... that's the part that takes some coaching.
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9d •
Rip Cards
Alf.. it was a pleasure connecting with you today … all your experience and knowledge was eye opening… I feel like I am on the right path. Can you please post an image of your RIP card, I think is an awesome Idea… Thanks again
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skool.com/party
I help nightlife connectors turn their network into $5K-20K/mo throwing social events. We plan your first profitable events step by step together.
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