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7m •
The Wrong 5 People Can Kill a Night the Right 50 Built.
Nobody wants to hear this one, so I'll just say it. Who you leave OUT matters as much as who you let in!!!! Everybody obsesses over filling the room. More people, more yeses, more heads. And sure, you need a crowd. But a crowd isn't a vibe. Put the wrong energy in the room and it spreads faster than the good stuff ever will. You know exactly who I mean. The guy who makes everyone tense. The one who drinks too much and becomes your problem at 1am. The person who stands in the corner draining the energy out of everything they touch. ....it happened to me a few times as well... I clearly remember a girl that was SO obnoxious... And intrudingly evil that I had to call her up on there and say, "Sorry, I don't like you to come to our parties anymore!" One of them can flatten a night that 50 great people worked to build. After 22 plus years I can tell you the best organizers are not the ones who say yes to everyone. They're the ones with a bouncer's eye and the nerve to use it. This sounds harsh. It's the opposite. It's the kindest thing you can do for the people who showed up for the right reasons. Here's the shift. You are not running a public service. You're curating a room. The people you actually want are the movers and shakers. The connectors. The ones a little crowd naturally forms around. Those are the people who make a night feel electric, and they can feel when a room is protected and when it's a free-for-all. Protect the room, and the right people keep coming back. Let it turn into a free-for-all, and the right people quietly stop answering your invites. They don't complain. They just don't come back. That's how a promising organizer slowly kills their own thing and never figures out why. Here's the part that stings a little. You've probably already lost a few great people this way. Not because your idea was bad, but because you let the wrong energy set the tone and never protected the good energy that showed up for you. That's fixable. But it takes a real system for who's in, who's out, and how you steer the room once the doors open.
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3d •
A Bar Being Open Is Not an Event. And That's Exactly Why You Can Win.
Here's something the clubs in your city don't want you to figure out. Open doors and a DJ is not an event. It's just a room that's unlocked. That's why the same clubs run the same tired night every weekend and wonder why the crowd feels dead. There's no reason to show up TONIGHT instead of any other night. No hook. No story. No "you had to be there." That empty space is your opening. An event has a concept. A reason. Something people can picture before they even say yes. I never sold people on "come to a bar." I sold them on a night they could already see in their head. A bus to a concert. A beach party built around the sunset. 400 people in Spanish hats at the Greek Theater. Nobody shows up in a Spanish hat by accident. The hat WAS the event. It gave people a role, a photo, a reason to drag their friends along. The concept does the selling for you. Think about which is easier to say yes to. "Hey, come out this weekend." Or... "I'm taking a whole crew to the show, we've got a private bus, meet the people, be part of it." Same night out. Completely different pull. One is a maybe. The other is a story people don't want to miss. Here's the mistake almost everyone makes. They lock a venue first, then try to figure out why anyone should come. Backwards.....!!! Big time!!! You start with the CONCEPT. The reason. The thing people will text their friends about. THEN you find the room that fits it. A concept doesn't need money. It needs imagination and a little nerve. Some of the best nights I ever threw cost almost nothing to dream up. The idea was the valuable part, and ideas are free. Here's why this matters right now. People are home, heads down, bored out of their minds. "A bar is open" does nothing for them. A reason to leave the house does everything. The organizer who brings the concept wins. ....Every time....over and over again. ... You've got the personality for this, that's not the issue. The issue is nobody's shown you how to turn a random idea into a night people fight to get into.
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Nov '24 •
Start Here: Welcome + Course Roadmap🔴
Thank you for joining The Party Profit Secrets group. Party Profit Secrets is a community where Nightclub Party Organizers get ongoing help from me & my team to make $5,000-$10,000+/mo I have over 22 years experience in throwing Amazing parties in San Francisco. ...so you are in the Right Place my man! ✅ What to do first: Step 1: Introduce yourself below with this copy/paste template: What's your first name? Where are you from? Biggest strength? Biggest weakness? What do you do? What's your goal inside this community? What triggered you to sign up? (Was it an email, IG post, Skool post?) Thanks again for being here early — excited to grow together. Best practices: 1) Have a profile photo. 2) Space out all your writings into single-sentence paragraphs (like I'm doing here). 3) Welcome new members, make helpful posts, share your wins, and engage in the community to level up! Group Rules: 1) No Self Promotion 2) No Selling in the Chats / DM's 3) No Spamming the Community Feed Bookmark this post so you always know what’s coming next Alf
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7d •
Anybody Can Throw One Good Night. The Money Is in the Second, Third, and Tenth.
Let me tell you the difference between a party thrower and a party business. A party thrower has a great night, everybody loves it, and then... nothing. Three months later they're starting over. Cold. Same panic, same empty calendar, same "who do I even call this time." A party business never starts over. Every night feeds the next one. That's the whole game, and almost nobody plays it on purpose. Here's how it went for me. I put one bus together for a concert. ..... ONE. It went great, so I ran it again. Then two buses. Then four. Then eight!!!!.... 400 (FOUR HUNDRED) people!!! That wasn't luck striking twice. It was the same night, repeated on purpose, each one pointed at the next. Do that long enough and it compounds into something crazy. Mine became a community of 20,000 people in San Francisco, built from zero. No ads. No internet in the beginning. Just one night aimed at the next, over and over. Here's what that machine actually looks like up close. Every person who walks in is a name you keep. Every great night is promotion for the next date, announced while people are still buzzing. Every mover and shaker you meet becomes someone you CALL personally next time, not blast in a group text. Run that a few rounds and something flips. You stop chasing people. They start asking YOU when the next one is. That's the moment you've built a following instead of just throwing a party!!!! Here's the part that should bug you. You've probably already thrown the "one good night." Maybe a few of them. And you let every one of them die instead of turning it into the next. That's not a talent problem. You've clearly got the talent, the packed room proved it. It's a system problem. .....And a system is something you learn, not something you're born with. Most people never learn it because they're doing it alone, one party at a time, reinventing the wheel at every single event. You don't have to. That's exactly what I build with people. Book a strategy call with me and we'll turn your next night into the first of many. https://tidycal.com/alfmarcussen/party-promoter-strategy-call
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10d •
What Are You Actually Waiting For?
Be honest.... You have been "about to" throw this party for how long now? Six months? A year? Three years?..... You keep waiting for the moment when it all feels ready. When you have the perfect venue. When you have more followers. When you finally figure out the whole plan... That day is not coming. Not because you're not capable. Because "ready" is a feeling, and it never shows up on its own. Here is the truth nobody wants to hear. The people crushing it in this game did not feel ready either. They just started. They threw a messy first party with 20 people and figured out the rest by doing it. Your first party will not be perfect. Good. It's not supposed to be. It is supposed to be FIRST. Every month you wait is a month somebody less talented than you is out there filling rooms and getting paid for it. That should make you a little angry. Use it. You do not need another course. You do not need to "learn more." You know enough right now to CALL 20 people and pick a date... The only thing standing between you and your first paid party is a decision. Not a skill. Not a resource. A decision. So I'll ask you the only question that matters. What are you actually waiting for? If the answer is "I don't know where to start," that is the easiest problem in the world to fix. Book a call with me. We'll set your date, pick your spot, and get your first party on the calendar in the next 60 days. https://tidycal.com/alfmarcussen/party-promoter-discovery-call
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skool.com/party
I help nightlife connectors turn their network into $5K-20K/mo throwing social events. We plan your first profitable events step by step together.
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