WEEKLY COPY REVIEW (Angles Masterclass)
👉 The Copy Actually, it's not copy today, it's angles. The ideas behind each piece of copy. These are MORE important than the copy itself. You can't write a banger piece of copy with a crappy, overused angle. These are 3 angles from @^mike 👇 The Angles: Angle 1: SL: 1 suppelment=tons of food. Explanation: - The supplement I talked about is creatine and most people know it helps to grow a lot faster than eating tons of meat. 5 gram of creatin per day =1.3kg of meet. That is why creatine is better and more comfortable. Because you can take just one scoop of 5 grams instead kill yourself with tons of mear. Angle 2: SL: diet is bullshit for losing fat. Explanation: - Nowadays you don't need to starve yourself to death just to lose 4kg a month. That’s what most people think about, losing fat=starving to death. Angle 3: SL: balance or work harder? Explanation; - The SL is meant to talk about balancing the gym workout sessions instead of working hard. But the target audience/avatar will think the email is about life balancing or something like that.{ my opinion}. 👉 The Review: Angle 1: - It lacks specificity on the type of supplement or a clear benefit. "Tons of food" is vague and could lead to confusion. A stronger angle might be something like “The 5g scoop that replaces 2 lbs of meat." Angle 2: - This angle is a BIG claim, but it doesn't have any justification to back it up. Explain logically why you believe diets aren’t the answer. Also to add more curiosity on top of the challenge, you could mention an alternative option in the SL. For example, "Diets suck. Eat fat to lose lbs instead" Angle 3: - This subject line is too vague and super confusing. Also, people won't think it's about balancing life. You said "My opinion", but your opinion doesn't matter, the market's opinion is all that matters.