The LinkedIn Message That Books Discovery Calls 🔥
Sent 50 LinkedIn messages. Booked 8 calls. Closed 2 clients. Here's the EXACT approach. THE PROBLEM: "How do I find clients on LinkedIn?" Most advice: "Add value, engage with posts, build relationships..." Cool. But I needed clients now, not in 6 months. THE COLD MESSAGE THAT WORKS: Sent 50 messages using this template. Got 8 responses (16% response rate). THE MESSAGE: "Hi [Name], Saw your post about [specific pain they mentioned]. I actually helped [similar company] automate exactly this process - saved them 8 hours weekly. Not sure if you're still dealing with this, but happy to share what worked if you're interested. [Your name]" That's it. 3 sentences. THE BREAKDOWN: Sentence 1: Prove you're not spam (reference specific post) Sentence 2: Provide relevant social proof (similar company, specific result) Sentence 3: Low-pressure offer (no hard pitch) WHO TO TARGET: SEARCH FOR POSTS ABOUT: - "Spending too much time on..." - "Tedious process..." - "Manual data entry..." - "Overwhelmed by paperwork..." Filter: Posted last 7 days Target: Small business owners (not employees) Sweet spot: 50-500 employees MY TARGETING CRITERIA: Posted about operational pain in last week Title includes: Owner, CEO, COO, Operations Manager Company size: 50-500 employees Industry: Service businesses (agencies, firms, consultants) THE OUTREACH SCHEDULE: Day 1: Find 10 relevant posts, save profiles Day 2: Send 10 messages (use template, personalize sentence 1) Day 3: Find 10 more posts Day 4: Send 10 more messages Repeat: 50 messages total over 10 days THE FOLLOW-UP: If they respond: "Would a quick 15-minute call help? I can show you exactly what we built for [similar company]." Book call immediately. Send calendar link. Done. THE NUMBERS: 50 messages sent 8 responses (16%) 8 discovery calls booked 4 showed up 2 closed ($2,900 total) ROI: 10 hours outreach time = $2,900 revenue = $290/hour THE MISTAKES I MADE: First 20 messages: Generic ("I help businesses with automation")