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2d •
Thoughts on selling with a bunch of freebies (NOT bonuses)
A couple of things happened recently: Yesterday, I was reminded of the rule of reciprocity in @Lawrence Bernstein's email. Right after, I got another email from Sean D'Souza about pre-selling (psychological sale as opposed to actually selling and landing money in the bank), and in it, too, he talks about the same topic... about using free goodies to, in his case, build trust, reduce risk, etc., but I think it also plays into reciprocity. All of this made me think back on when I was selling my email writing workshop (Write Without AI) back in March, and I did it with a free email course, on top of my daily promo emails, and it did much better (in terms of total number of sales) than the cohort before and after... Which brings me to my dilemma, I suppose. I'm terrible at planning promotions. I'm impatient, and kind of hate over-planning, which makes it harder to create drawn-out launch plans like Sean D'Souza. But anyway... I guess I'm wondering... do you guys plan out launches with free samples from the actual product you're selling? Like... giving a little taste of what's inside a course, workshop, info product, etc.? And if so, do you think the results are better than just promoting without giving away a bunch of free samples? I know it works for Sean D'Souza, but I don't think I've seen anyone else do that. So... thoughts?
2 likes • 2d
My plan usually goes like this. I have to have: 1. Promise 2. Urgency 3. Scarcity 4. Bonuses (that make it 1000x sexier) 5. And a foolproof guarantee If promos are more than 10 days, some bonuses get revealed after 4-5 days, right in the middle, to make it even more appealing to those who are on the fence. So yeah, I usually plan them out. But that doean’t mean everything ‘s set in stone. If something makes more sense to just freestyle, I’ll freestyle. But the plan’s great for when everything goes accordin to plan.
1 like • 2d
@Maliha M free samples? My offer, and most of my clients’ offers are done for (or with) you, so we don’t really do that. Most if the times I use a lead magnet, then assessments or scarcity based book a call links.
2 likes • 2d
@John Bejakovic I treat it as a low-effort, high-reward email. And most often, the reason it works (at least that’s what I think) is because the readers have been through a longer belief shifting sequence. So it moves those on the fence. On the “how,” I just tell them there is x time left to join whatever we offer, here’s the link:
1 like • 2d
@John Bejakovic oh, I’ve never sent one like that. But I guess that works for the most active segment. I use different methods for replies. Like shifting a belief, teasing a tool/framework, then just throwing out an “oh if you’re interested in going through X, just reply and I can send it over”
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@norbert-benedekffy-8407
Founder @ Alpha Vision Marketing / I write about scaling educational businesses via copywriting and automation
Active 19h ago
Joined Nov 20, 2025
Romania
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